Instagram Hooks for Lash Techs (+ Free Generator)

If you're a lash tech posting on Instagram, your hook is what stops someone mid-scroll. Most lash Reels get skipped because the hook is generic ("Watch this transformation!") or doesn't speak to what clients or other techs actually care about.

Below are lash-specific hooks, formulas, and examples that grab attention without overhyping.

5 Instagram Hook Examples for Lash Techs

These hooks work because they speak directly to client concerns or showcase expertise.

1. "Can you make it look like I'm NOT wearing lash extensions?" (then proceed to show natural result transformation)
2. "Your lash extensions are probably aging you, and I'm saying this as a lash tech"
3. "Hooded eyes? The problem isn't your eye, it's the curl"
4. "This is how you're gonna avoid droopy eye territory"
5. "POV: Anime lashes that pass the 'clean girl' test ✨"

These hooks work because they address specific client fears, common mistakes, or showcase a transformation people want to see.

3 Hook Formulas You Can Reuse Forever

1. Client Request to Reveal

Template: Start with what the client asked for, then show the result.

Examples:

• "Can you do natural lashes that don't look fake?"
• "When your client's request was: the most natural wing liner lashes possible"

Why it works: People want to see if you can deliver on specific requests. It builds trust and shows your range.

2. Expert Warning or Hot Take

Template: "You're doing [thing wrong], and here's why" or "This [common thing] is actually [truth]."

Examples:

• "Your lash extensions are making you look older (here's the fix)"
• "If your lashes feel heavy, your tech used the wrong weight"

Why it works: Positions you as the expert while calling out common problems. Creates curiosity about the solution.

3. Before/After Framing

Template: "How they came vs how they left" or "[Starting point] to [result]."

Examples:

• "How they came vs. how they left"
• "Before & after a half lash set"

Why it works: Transformations are visual proof of your skill. People stay to see the reveal.

(Need hooks tailored to your lash style and client base? Captain Hook AI generates custom hooks for lash techs in seconds.)

What Makes Lash Tech Hooks Different

Lash content isn't about shock value. It's about trust, precision, and results that look natural (or dramatic, depending on the vibe).

A strong lash tech hook has:

• Client-focused language (what they're thinking, not what you want to say)
• Specific outcome (natural, fluffy, dramatic, anime lashes)
• Short phrasing (6 to 10 words max)
• Visual promise (show the transformation or technique)

If your hook sounds like a generic beauty ad, rethink it.

How to Use Hooks in Lash Tech Reels (Mini Strategy)

Most lash techs make one big mistake: they show the process before stating what the client asked for or what problem you're solving.

Your viewer needs to know what they're about to see in the first 0.5 seconds, before the time-lapse, before the close-up, before anything else.

✔️ Use text on screen

Most people scroll with sound off. Put your hook as text in the first frame, whether you're showing a before shot or starting mid-process.

✔️ Match your hook to one specific client concern

Don't try to show natural lashes + volume + mapping + aftercare in one video. Pick one angle.

✔️ Focus on these high-intent topics:

These consistently get the most engagement for lash techs:

• Natural lash extensions that don't look fake
• Hooded eye lash placement
• Avoiding droopy or aging looks
• Subtle vs dramatic results
• Lash retention tips
• Curl selection for different eye shapes
• Cluster lash techniques

If your hook speaks to something clients ask about in consultations, it performs.

For more Instagram hook patterns and templates, check out our Instagram Hooks: The Ultimate Guide.

Related Articles

Looking for more hook ideas? Check out:

• TikTok Hooks for Lash Techs - TikTok-specific hooks for lash professionals
• Instagram Hooks for Brow Artists - Instagram hooks for brow artists

FAQ: Instagram Hooks for Lash Techs

Q: Do lash tech hooks need to be dramatic?

No. Hooks that promise specific results (natural, fluffy, anime) or solve client fears (aging, damage) perform better than hype.

Q: How long should my hook be?

Depends, but 6-10 words is often ideal.

Q: Should I use text, voiceover, or both?

Depends on the video format. Keep a good mix of text-only, voiceover + text, and some talking-to-camera videos for more upfront education.

Q: My videos get views but no bookings. Why?

Your hook might promise one thing (natural lashes) but your video shows a dramatic set. Stay consistent with the promise.

Q: What's the biggest mistake lash techs make with hooks?

Starting with the process instead of the client's question or concern. Lead with what they care about, then show your work.

Q: Can I reuse the same hook formula?

Yes. If "[Client request]" works for your audience, run it 20 times with different requests.