Instagram Hooks for Business Coaches (+ Free Generator)

Strong hooks help business coaches turn scrollers into followers, and followers into clients. The first line of your Reel determines whether someone keeps watching or moves on.

Below are hook examples, formulas, and strategies tailored for business coaches on Instagram.

5 Instagram Hook Examples for Business Coaches

These hooks work because they promise insider knowledge, challenge conventional wisdom, or get specific about results.

1. "The most successful people in the world keep this stuff a secret"
2. "If I had to dethrone Alex Hormozi as the 'view leader' of the business niche, I would do these 3 steps"
3. "The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right"
4. "I built a multi-dollar wellness brand and these are the 5 things I recommend all entrepreneurs do at the beginning of their business"
5. "5 things that are killing your personal brand and how you're gonna fix them"

These hooks work because they tap into curiosity (what are the secrets?), name-drop for relevance, flip expectations (boring = good), or call out mistakes directly.

3 Hook Formulas You Can Reuse Forever

1. Secret or Insider Access

Template: "The most successful [people/entrepreneurs/founders] keep this a secret" or "[Impressive person] does this and nobody talks about it"

Examples:

• "The most successful people in the world keep this stuff a secret"
• "What 7-figure founders do in the first hour of their day that nobody talks about"

Why it works: People believe success has hidden ingredients. Promising access to insider knowledge triggers immediate curiosity.

2. Contrarian or Pattern Interrupt

Template: "The best [thing] is actually [unexpected thing]" or "If I had to [ambitious goal], I would do [specific steps]"

Examples:

• "The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right"
• "If I had to dethrone Alex Hormozi as the 'view leader' of the business niche, I would do these 3 steps"

Why it works: Going against the grain stands out in a sea of sameness. Contrarian takes also spark debate, which drives engagement.

3. Personal Experience + Actionable List

Template: "I [credibility statement] and these are the [number] things I recommend [audience] do" or "[Number] things that are killing your [goal] and how to fix them"

Examples:

• "I built a multi-dollar wellness brand and these are the 5 things I recommend all entrepreneurs do at the beginning of their business"
• "5 things that are killing your personal brand and how you're gonna fix them"

Why it works: Combining personal credibility with a clear, numbered takeaway makes the content feel both trustworthy and actionable.

Need hooks tailored to your coaching niche and audience? Captain Hook AI generates custom hooks for business coaches in seconds.

What Makes Business Coach Hooks Different

Business coaching content thrives on authority, transformation stories, and actionable frameworks. Your audience wants to believe you have the answer they've been missing, and that following your advice will actually move the needle.

A strong business coach hook has:

• Credibility signal (results you've achieved, clients you've helped)
• Specificity (exact steps, numbers, frameworks)
• Pattern interrupt (something unexpected or contrarian to stand out from generic advice)

If your hook sounds like a motivational poster, rethink it.

How to Use Hooks in Business Coach Reels (Mini Strategy)

Most business coaches make one big mistake: they lead with vague inspiration instead of a specific promise or insight.

Your viewer needs a reason to watch in the first 0.5 seconds. What will they learn? What will change for them?

Use text on screen

Most people scroll with sound off. Put your hook as text in the first frame, whether it's over b-roll, a talking head, or a simple background.

Match your hook to one specific insight or framework

Don't try to cover mindset, marketing, sales, and systems in one video. Pick one angle.

Focus on these high-engagement topics:

These consistently perform well for business coaches:

• Revenue and pricing strategies
• Personal branding tips
• Productivity and time management
• Client acquisition and sales
• Mistakes to avoid (especially from personal experience)
• Contrarian takes on popular business advice
• Behind-the-scenes of your own business
• Specific frameworks and step-by-step processes

If your hook speaks to something entrepreneurs actively struggle with or debate about, it performs.

For more Instagram hook patterns and templates, check out our Instagram Hooks: The Ultimate Guide.

Related Articles

Looking for more hook ideas? Check out:

• Instagram Hooks for Financial Advisors - Instagram hooks for financial advisors
• Instagram Hooks for Realtors - Instagram hooks for realtors

FAQ: Instagram Hooks for Business Coaches

Q: Do business coach hooks need to mention income or revenue?

Not always. Results-based hooks perform well, but so do contrarian takes and personal stories. Avoid sounding like every other "I made $100K" post.

Q: How long should my hook be?

Short and punchy. One clear promise or claim. Save the explanation for the rest of the video.

Q: Should I use text, voiceover, or both?

Mix it up. Bold claims work great as text-only. Story-based hooks benefit from voiceover. Talking-to-camera builds trust and authority.

Q: My videos get views but no coaching inquiries. Why?

Your hook might entertain but not position you as the solution. Make sure viewers know what you offer and how to work with you.

Q: What's the biggest mistake business coaches make with hooks?

Being too generic. "Here's how to grow your business" could be anyone. Get specific about who you help and what result you deliver.

Q: Can I reuse the same hook formula?

Yes. If "The most successful [people] do this" works for your audience, run it with different insights or secrets.