TikTok Hooks for Business Coaches (+ Free Generator)

Strong hooks help business coaches turn scrollers into followers, and followers into clients. The first line of your video determines whether someone keeps watching or moves on.

Below are TikTok-specific hook examples, formulas, and strategies tailored for business coaches.

5 TikTok Hook Examples for Business Coaches

These hooks work because they promise insider knowledge, challenge conventional wisdom, or hit with raw honesty.

1. "The most successful people in the world keep this stuff a secret"
2. "If I had to dethrone Alex Hormozi as the 'view leader' of the business niche, I would do these 3 steps"
3. "Not every business has to be sexy, some of the most boring businesses has made people millions and millions and millions. Let me show you 3 businesses that you probably walk past every single day that could buy you your financial freedom"
4. "I built a multi-dollar wellness brand and these are the 5 things I recommend all entrepreneurs do at the beginning of their business"
5. "I don't know who the f*ck needs to hear this one today, but I don't think you truly understand how good your life is going to get when you just start doing the things that you know that you need to do in order to get yourself to the next level"

These hooks work because they tap into curiosity, flip expectations, name-drop for relevance, or deliver that direct tough-love energy TikTok audiences respond to.

3 Hook Formulas You Can Reuse Forever

1. Secret or Insider Access

Template: "The most successful [people/entrepreneurs/founders] keep this a secret" or "[Impressive person] does this and nobody talks about it"

Examples:

• "The most successful people in the world keep this stuff a secret"
• "What 7-figure founders do in the first hour of their day that nobody talks about"

Why it works: People believe success has hidden ingredients. Promising access to insider knowledge triggers immediate curiosity.

2. Contrarian or Pattern Interrupt

Template: "Not every [thing] has to be [expected quality]" or "If I had to [ambitious goal], I would do [specific steps]"

Examples:

• "Not every business has to be sexy, some of the most boring businesses has made people millions"
• "If I had to dethrone Alex Hormozi as the 'view leader' of the business niche, I would do these 3 steps"

Why it works: Going against the grain stands out in a sea of sameness. TikTok rewards takes that challenge what everyone else is saying.

3. Raw Honesty / Tough Love

Template: "I don't know who needs to hear this but [direct truth]" or "Nobody wants to tell you this but [uncomfortable reality]"

Examples:

• "I don't know who the f*ck needs to hear this one today, but I don't think you truly understand how good your life is going to get when you just start doing the things that you know that you need to do"
• "Nobody wants to tell you this but your business isn't growing because you're hiding behind busy work"

Why it works: TikTok rewards authenticity and directness. This format feels like advice from a friend who's not going to sugarcoat it.

Need hooks tailored to your coaching niche and audience? Captain Hook AI generates custom TikTok hooks for business coaches in seconds.

What Makes TikTok Business Coach Hooks Different

TikTok business content performs best when it feels real, direct, and slightly unfiltered. The platform rewards personality and strong opinions over polished corporate energy.

A strong TikTok business coach hook has:

• Authentic voice (talk like a person, not a LinkedIn post)
• Bold claim or contrarian take (something that makes people stop and think "wait, what?")
• Specificity (exact steps, numbers, or frameworks rather than vague advice)

If your hook sounds like it could be on a motivational poster, it's too generic for TikTok.

How to Use Hooks in TikTok Business Videos (Mini Strategy)

Most business coaches make one mistake on TikTok: they lead with polished, safe content instead of strong opinions or specific insights.

Your viewer needs a reason to watch in the first 0.5 seconds. What will they learn? What belief are you challenging?

Use text on screen

TikTok users scroll fast. Put your hook as on-screen text in the first frame so it hits immediately.

Keep your hook focused on one thing

Don't try to cover mindset, marketing, sales, and systems in one video. Pick one angle and go deep.

Focus on these high-performing topics:

These consistently get traction for business coaches on TikTok:

• Contrarian takes on popular business advice
• "Boring" businesses that make real money
• Revenue and pricing strategies
• Mistakes you made (and what you learned)
• Behind-the-scenes of your actual business
• Tough love and real talk
• Specific frameworks and step-by-step breakdowns
• Hot takes on business trends or influencers

If your hook challenges something people believe or calls out something they're doing wrong, it'll perform.

For more TikTok hook patterns and templates, check out our TikTok Hooks: The Ultimate Guide.

Related Articles

Looking for more hook ideas? Check out:

• TikTok Hooks for Financial Advisors - TikTok hooks for financial professionals
• Instagram Hooks for Business Coaches - Instagram-specific hooks for business coaches

FAQ: TikTok Hooks for Business Coaches

Q: Do business coach hooks need to mention income or revenue?

Not always. Results-based hooks perform well, but so do contrarian takes and raw honesty. Avoid sounding like every other "I made $100K" video.

Q: How long should my hook be?

Short and punchy usually wins, but TikTok also rewards longer conversational hooks if the energy is right. The key is that every word earns its place.

Q: Should I use text, voiceover, or both?

Both. Text catches scrollers, voiceover builds connection. Talking-to-camera with strong energy performs especially well for coaches on TikTok.

Q: My videos get views but no coaching inquiries. Why?

Your hook might entertain but not position you as the solution. Make sure viewers know what you offer and how to work with you.

Q: What's the biggest mistake business coaches make on TikTok?

Playing it safe. Generic advice and polished delivery gets lost. TikTok rewards coaches who have a point of view and aren't afraid to be direct.

Q: Can I reuse the same hook formula?

Yes. If "I don't know who needs to hear this but..." works for your audience, run it with different truths and insights.