TikTok Hooks for Realtors (+ Free Generator)

Your hook is the first thing people see or hear in your video. It determines whether someone stops scrolling and watches, or keeps moving. For realtors on TikTok, the hooks that work best combine local expertise, price transparency, bold confidence, and sometimes a protective warning.

Below are TikTok-specific hook examples, formulas, and strategies tailored for realtors.

5 TikTok Hook Examples for Realtors

These hooks work because they use specific numbers, create urgency, or position you as the person who knows what others don't.

  1. "I dare you find me a better home for under 1 million in Houston, Texas"
  2. "This is what $2.2 million dollars gets you in downtown Chicago right now"
  3. "If you're thinking of buying a condo - you need to hear this first. Before you sign anything, let me tell you what no one talks about when it comes to owning a condo in the Philippines"
  4. "Stop scrolling - and start packing, because this home truly checks all the boxes"
  5. "This is me calling you out in real time but... if you've been saying you'll buy when rates drop, you've already missed out on thousands in equity"

These hooks work because they challenge viewers, show real price points, create urgency around specific decisions, and position you as someone who protects buyers from mistakes.

3 Hook Formulas You Can Reuse Forever

1. Price and Location Challenge

Template: "This is what $[amount] gets you in [location] right now" or "I dare you find me a better home for under $[amount] in [location]"

Examples:

Why it works: Specific prices and locations grab attention immediately. The challenge format adds confidence and makes people want to prove you wrong (which means they watch).

2. Warning / "Hear This First"

Template: "If you're thinking of [buying/selling decision], you need to hear this first" or "Before you [action], let me tell you what no one talks about"

Examples:

Why it works: This positions you as a protector, not just a salesperson. TikTok audiences respond to content that feels like insider knowledge being shared generously.

3. Bold Command + Confidence

Template: "Stop scrolling - [confident claim about this property]" or "This is me calling you out... if you've been [excuse], you've already [consequence]"

Examples:

Why it works: Direct commands cut through the noise. The confidence signals that you know your market and aren't afraid to tell people what they need to hear.

Need hooks tailored to your market and listings? Captain Hook AI generates custom TikTok hooks for realtors in seconds.

What Makes TikTok Realtor Hooks Different

TikTok real estate content performs best when it's confident, direct, and either shows something aspirational or protects viewers from making mistakes. The platform rewards realtors who have opinions and aren't afraid to share them.

A strong TikTok realtor hook has:

If your hook sounds like a generic listing description, it won't land on TikTok.

How to Use Hooks in TikTok Realtor Videos (Mini Strategy)

Most realtors make one mistake on TikTok: they start with a slow property tour without giving viewers a reason to care about this specific home.

Your viewer needs context in the first 0.5 seconds. What price point? What location? What makes this one worth watching? Or what mistake are you saving them from?

Use text on screen

TikTok users scroll fast. Put your hook as on-screen text in the first frame so it hits immediately.

Keep your hook focused on one thing

Don't try to cover price, location, features, and market conditions in one video. Pick one focus and go deep.

Focus on these high-performing topics:

These consistently get traction for realtors on TikTok:

If your hook makes a bold claim or protects viewers from a mistake, it'll perform.

For more TikTok hook patterns and templates, check out our TikTok Hooks: The Ultimate Guide.

Related Articles

Looking for more hook ideas? Check out:

FAQ: TikTok Hooks for Realtors

Q: Do I need luxury listings to make good hooks?

No. Price reveal hooks work at every price point. "This is what $350K gets you in [location]" is just as clickable as a million-dollar listing. Warning hooks don't need any specific listing at all.

Q: How long should my hook be?

Short and punchy usually wins, but TikTok allows for slightly longer hooks if they build tension. The "before you sign anything" style can be a couple sentences and still work.

Q: Should I use text, voiceover, or both?

Both. Text catches scrollers, voiceover builds trust. Talking-to-camera with confident energy performs especially well for warning and call-out content.

Q: My videos get views but no inquiries. Why?

Your hook might entertain but not position you as the agent to contact. Make sure viewers know your market and how to reach you.

Q: What's the biggest mistake realtors make on TikTok?

Playing it safe with generic tours. TikTok rewards bold opinions, specific numbers, and content that feels like you're sharing something others won't.

Q: Can I reuse the same hook formula?

Yes. If "If you're thinking of buying [property type], you need to hear this first" works, run it for condos, first homes, investment properties, different markets.