Free Reel & Short-Form Content Calendar
A free reel planner for short-form video. Drop your saved hooks and scripts on the day you'll film or post, add notes for everything else, and see your month at a glance. It works right away without an account and saves in your browser. It's a planning board: you still post each video yourself.
Plan a week from ideas
A calendar only helps once you know what goes on it. Here's one way to fill a week:
- Pick this week's topics from Content Ideas: 75 ideas across 5 niches (real estate, fitness and wellness, beauty and skincare, ecommerce/DTC, coaches and consultants).
- Write an opening for each one with the Hook Generator and save the ones you like.
- Turn the keepers into 30- or 60-second scripts with the Script Writer and save those too.
- Open a day on the calendar and add each saved hook or script to the day you'll film or post it. Use a note for anything that isn't written yet, like B-roll to grab or a trend to try.
Filming for one app? Browse content ideas by platform: TikTok, Instagram Reels or YouTube Shorts.
Not sure which time to put on an entry? See what four studies say about the best time to post on TikTok, then test it on your own account.
Planning Reels? Compare what four studies say about the best time to post on Instagram before you pick a time for each entry.
Free Short-Form Content Calendar Template
Prefer a spreadsheet? This free reel planner template gives you 28 rows, one per day for four weeks, with columns for platform, format, idea, hook, script status, filmed, posted and result notes. Add your dates in the first column and track each video on one line from idea to posted, so nothing you've filmed gets forgotten. No email or account needed.
Open it in Google Sheets: start a blank spreadsheet, go to File → Import → Upload, choose the file, then pick Replace spreadsheet. It also opens in Excel. The file is separate from the calendar above, so nothing syncs between them.
Questions
Is the Content Calendar free?
Yes. You can use it right away without an account or a credit card.
Do I need an account to use the Content Calendar?
No. It works for anonymous visitors and saves your plan in your browser.
Can I schedule things that aren't a saved hook or script?
Yes. Add a free-text note to any day for reminders, ideas or plans that aren't a saved hook or script.
Does it post to TikTok or Instagram for me?
No. The Content Calendar is a planning board only. Nothing is posted to TikTok, Instagram or anywhere else automatically; you still film and post it yourself.
Does my calendar sync across devices?
Not at the moment. Your entries are saved in the browser you use, so plan on the device you'll come back to.
Can anyone else see my calendar?
No. Your calendar lives in your own browser, so no one else can see or edit it.
Is there a free content calendar template for Google Sheets?
Yes. Download the short-form content calendar template (CSV) on this page and bring it into Google Sheets with File → Import → Upload. It has a row for every day of four weeks and columns for platform, format, idea, hook, script status, filmed, posted and result notes.