LinkedIn Guides

Free LinkedIn guides for professionals and founders: how to write post hooks and why posts go unseen, plus the guides on hooks that work on every platform.

Guides for LinkedIn

12 guides

Questions

How do I write a hook for a LinkedIn post?

Your hook is the first two or three lines, everything above “…see more”. Lead with the most specific part of the post: a number, a mistake, a result or an opinion people will want to answer. Skip “I’m excited to announce” openers. Our LinkedIn hooks guide has patterns and examples.

How should a LinkedIn post be structured?

Hook, context, insight, how to apply it, then a question that invites a real answer. Keep paragraphs to a line or two so the post reads easily on a phone, and make one point per post.

Why does no one see my LinkedIn posts?

LinkedIn tends to show a post to a slice of your network first and widens it when people stop to read, open “see more”, comment thoughtfully or save it. Posts that read like announcements or corporate copy rarely earn those signals. Our guide on why LinkedIn posts go unseen goes deeper.

Do links in LinkedIn posts hurt reach?

There is no confirmed penalty, but a link invites people to leave, and posts that keep readers on LinkedIn tend to collect more of the reactions that spread them. Make the post useful without the click and treat the link as a bonus.