Instagram Guides

Free Instagram guides for creators and small businesses: Reels hook formulas and real examples, hook guides for 11 professions, and what to fix when Reels get low or no views.

Start here by problem

Pick what's going wrong and jump to the guide or tool for it.

Diagnose

Views stuck at zero or dropping? Find out if it's the account or the video.

Hooks

People scroll past in the first seconds? Fix the opening line.

Scripts

Have the idea but not the words?

Ideas & planning

Not sure what to post this week?

Growth

Ready to reach people who don't follow you yet?

Guides for Instagram

22 guides

Tools for your next video

Video Analyzer

Already posted? Upload up to 4 analytics screenshots from TikTok or Instagram and get a plain-language read on what held viewers and what to change next.

Analyze a video

Hook Generator

Get three hooks for the opening line of your next Reel or TikTok from one topic.

Write a hook

Questions

Why are my Instagram Reels not getting views?

Zero views usually points to the account: open Account Status in your settings and check whether your content can be recommended to people who don’t follow you. Low views usually points to the Reel itself: a slow first two seconds, a vague hook or pacing that loses people. Our guide to Reels not getting views walks through both.

How does Instagram decide who sees a Reel?

It shows a new Reel to a small test group, some followers and some people likely to be interested, and widens the audience when they keep watching, rewatch, share or send it. Watch time counts most, so the first seconds decide how far a Reel travels.

What makes a good hook for an Instagram Reel?

One specific line in the first one to two seconds that creates tension or promises a payoff: a surprising number, a mistake, a result. Put it on screen as text too, since many people watch muted, and keep it under about 15 words. Our Instagram hook examples show the patterns that work.

How long should an Instagram Reel be?

Instagram says there's no single ideal length. Make it as long as the idea needs and no longer: if you can say it in 30 seconds, don't stretch it to 60, because people who leave early pull down the watch time a Reel is judged on.