Hooks for business coaches: 55 examples

Your first line is where a future client decides to stay or scroll. These 55 hooks are for business coaches, consultants and founders who post about pricing, sales, clients and building a business. 23 are LinkedIn post openers, 22 are from TikTok and 10 from Instagram, grouped by style. Below the hooks: 4 hook formulas, topic ideas and answers to common questions.

Hooks by style

Hooks are grouped by style. 51 come from Captain Hook's library of 761 classified real hooks; the other 4 are examples from our earlier business coaches hook guides, which this page replaces. The library has no view counts, so treat every hook as a draft to adapt. None comes with a guarantee. Each card shows the platform and whether the creator said it out loud or put it on screen as text. LinkedIn hooks are written post openers.

Expert hooks (19)

Positions you as the authority. More Expert hooks

  • If I were to create a collab campaign for Skims, this is exactly how I'd do it

    Expert · Instagram Reels · spoken

  • What if I told you that you can copy and paste a little piece of code onto your website, and potentially triple your revenue? Let me show you

    Expert · Instagram Reels · spoken

  • This brand is proof that it's the creative that drives a cult following, not necessarily the product.

    Expert · TikTok · spoken

  • Use AI to start a tech startup without coding and become $$$$$

    Expert · TikTok · on-screen text

  • This Honda ad is going viral decades later — because it achieved what every marketer should strive for: STICKINESS

    Expert · LinkedIn · post opener (text)

  • I recently discovered a hyper-effective LinkedIn post strategy. And today, I'm gonna let you steal it.

    Expert · LinkedIn · post opener (text)

  • The numbers don’t lie - here’s why AI-driven Personalization matters more than ever in customer retention

    Expert · LinkedIn · post opener (text)

  • Over 50% of marketing executives agree that proving ROI on content campaigns is a top concern

    Expert · LinkedIn · post opener (text)

  • If you can just shut up and listen for the next 60 seconds, I will literally give you the playbook to making more money

    Expert · TikTok · spoken

  • I analyzed 100 videos from business owners. 97 of them started the exact same ways, and it is the reason why your views look like this.

    Expert · Instagram Reels · spoken

  • This video gets views. But this one, gets sales.

    Expert · TikTok · spoken

  • 7 Linkedin marketing tools I can't live without

    Expert · LinkedIn · post opener (text)

  • I'm an entrepreneur making around $400K per month, it took me 4 years to get there, here's how to do it in half the time

    Expert · TikTok · spoken

  • What I'm about to teach you is for those who are SERIOUS about selling on LinkedIn. It's 2 weekly monetization strategies:

    Expert · LinkedIn · post opener (text)

  • The ultimate guide to using ChatGPT for SEO! 17 powerful SEO prompts to cover:

    Expert · LinkedIn · post opener (text)

  • If I was running the social media, here's how I'd make people obsessed with it

    Expert · TikTok · spoken

  • The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right

    Expert · TikTok · spoken

  • WHY INCREASING MY PRICES MADE SALES EASIER

    Expert · TikTok · on-screen text

  • YouTube is the world's best business mentor. But 97% of people don't know where to start. Here are the top 10 channels to grow your business faster:

    Expert · LinkedIn · post opener (text)

Personal hooks (3)

Builds connection, feels real. More Personal hooks

  • I'm solo building a solo startup from scratch and letting the internet decide whether it lives or dies.

    Personal · TikTok · spoken

  • Hi, my name is Alexa. I'm 27 years old, and I just quit my job to build a cooking app that I believe will be bigger than Uber Eats. Welcome to Sizzle.

    Personal · TikTok · spoken

  • Hi, my name is Lily, I'm 26 years old, and I just quit my job to build and app that was inspired by a terrible break up I went through 2 years ago

    Personal · TikTok · spoken

Suspense hooks (9)

Makes them watch til the end. More Suspense hooks

  • The most successful people in the world keep this stuff a secret.

    Suspense · TikTok · spoken

  • This one experience taught me more than any book or course

    Suspense · LinkedIn · post opener (text)

  • "How do I convince people to buy when I haven't even made my first sale yet?"

    Suspense · Instagram Reels · on-screen text

  • What I'm about to teach you is for those who are SERIOUS about selling on LinkedIn.

    Suspense · LinkedIn · post opener (text)

  • We accidentally unlocked a new growth channel. And it’s one of our fastest yet.

    Suspense · LinkedIn · post opener (text)

  • A lot of personal brand advice will set you up for failure. Here are 5 things you should ignore if you're thinking of getting started.

    Suspense · LinkedIn · post opener (text)

  • I spent $97,000 offer for a website copy a few months ago. What happened next surprised me a lot. Story time

    Suspense · LinkedIn · post opener (text)

  • Nobody knows this about google

    Suspense · Instagram Reels · spoken

  • What 7-figure founders do in the first hour of their day that nobody talks about

    Suspense · Instagram Reels · guide example

Hot Take hooks (7)

Sparks comments and debate. More Hot Take hooks

  • The influencer era is officially dead. We're now in the creator-founder era.

    Hot Take · TikTok · spoken

  • If I had to dethrone Alex Hormozi as the "view leader" of the business niche, I would do these 3 steps

    Hot Take · TikTok · spoken

  • Your customer does not need education. Yes, you heard that right. The very thing that you think is adding value, is actually pushing your customers away. Let me break this down for you.

    Hot Take · TikTok · spoken

  • "You can't share 100% of your knowledge." Oh but I can. For free.

    Hot Take · LinkedIn · post opener (text)

  • Lowering your prices is the worst strategy to increase sales; instead, do what big brands do.

    Hot Take · TikTok · spoken

  • I don't know who the f*ck needs to hear this one today, but I don't think you truly understand how good your life is going to get when you just start doing the things that you know that you need to do in order to get yourself to the next level

    Hot Take · TikTok · spoken

  • Not every business has to be sexy, some of the most boring businesses have made people millions and millions and millions. Let me show you 3 businesses that you probably walk past every single day that could buy you your financial freedom

    Hot Take · TikTok · spoken

Chaotic hooks (2)

Relatable messy energy. More Chaotic hooks

  • Them: Building a business is hard. Me: You're right! But no way I'm letting someone tell me when I can eat lunch for the next 30 years

    Chaotic · Instagram Reels · on-screen text

  • "I'm working on my own startup this summer" bro ur unemployed w/ a domain name 💔🥀

    Chaotic · Instagram Reels · on-screen text

Call Out hooks (8)

Hits a nerve. More Call Out hooks

  • A lot of marketers assume SEO rankings are stable. Once you rank #1, you "made it" and will stay there with little maintenance or work.

    Call Out · LinkedIn · post opener (text)

  • An editorial calendar is NOT a content strategy.

    Call Out · LinkedIn · post opener (text)

  • Prospecting isn’t hard… you’re just winging it every day. Try this framework I use to build pipeline and not get burnt out, instead:

    Call Out · LinkedIn · post opener (text)

  • BECOME A FOUNDER TODAY, YOU HAVE NO EXCUSES

    Call Out · LinkedIn · post opener (text)

  • If you are just using Notion for to-do lists, you are missing OUT. Here's how I created a lead magnet post with AI and my data.

    Call Out · LinkedIn · post opener (text)

  • One thing that more people need to know about SEO in 2026 is that blogging is often a complete waste of your time; You could have a blog post that ranks #1 for something that's searched thousands of times a day, and you still wouldn't get any traffic

    Call Out · TikTok · spoken

  • 5 things that are killing your personal brand and how you're gonna fix them

    Call Out · Instagram Reels · guide example

  • Nobody wants to tell you this but your business isn't growing because you're hiding behind busy work

    Call Out · TikTok · guide example

Humble Brag hooks (7)

Shows wins without being obnoxious. More Humble Brag hooks

  • My business hit $1M ARR today. Here's how I built it:

    Humble Brag · LinkedIn · post opener (text)

  • Just reduced our carbon footprint by 20% in just one year. Here's how I did it:

    Humble Brag · LinkedIn · post opener (text)

  • My client just doubled their monthly recurring revenue. Here's how I helped them do it

    Humble Brag · LinkedIn · post opener (text)

  • I'm doing things on LinkedIn nobody wants to do. (Here are 5 that build 7-figure businesses)

    Humble Brag · LinkedIn · post opener (text)

  • This is how I slay every single one of my launches. I've owned a drop based business model for about 3 years now, and I feel like I've cracked the code (at least with my audience) on how to gear up for a launch

    Humble Brag · TikTok · spoken

  • HOW TO SLAY A LAUNCH

    Humble Brag · TikTok · on-screen text

  • I built a multi-dollar wellness brand and these are the 5 things I recommend all entrepreneurs do at the beginning of their business

    Humble Brag · Instagram Reels · guide example

What these 55 hooks have in common

  • 23 of the 55 are LinkedIn post openers; the rest are short-video hooks.
  • Expert is the biggest style (19): a clear claim about how business works.
  • 26 use a number: revenue, clients, steps or years.

Write hooks for your niche

Found a hook you like? Let the AI Hook Generator write fresh ones for your own coaching topic, so you start from a draft instead of a blank screen. Pick TikTok, Instagram or LinkedIn, spoken or on-screen text, and a style. Each generation gives you three hook angles. Free to start, no card needed.

Write hooks for your niche

Tips for business coaches

These tips come from our earlier guides to Instagram and TikTok hooks for business coaches, which now live on this page.

What a strong business coach hook has

  • A credibility signal: a result you've reached or a client you've helped.
  • Specificity: exact steps, numbers or a named framework.
  • A pattern interrupt: something contrarian that stands out from generic advice, so your video doesn't blur into the hundred others on the same topic.

If your hook could hang on a gym wall as a motivational poster, rewrite it.

4 hook formulas for business coaches

  • Secret or insider access. "The most successful [founders] keep this a secret" or "[Impressive person] does this and nobody talks about it." People believe success has hidden ingredients, so the promise of insider knowledge makes them curious.
  • Contrarian or pattern interrupt. "The best [thing] is actually [unexpected thing]", "Not every [thing] has to be [expected quality]" or "If I had to [ambitious goal], I would do [specific steps]." Going against the grain stands out and invites debate in the comments.
  • Personal experience plus a list. "I [credibility statement] and these are the [number] things I recommend [audience] do" or "[Number] things that are killing your [goal] and how to fix them." Credibility plus a numbered takeaway feels like advice you can use today.
  • Raw honesty or tough love. "I don't know who needs to hear this but [direct truth]" or "Nobody wants to tell you this but [uncomfortable reality]." It sounds like advice from a friend who won't sugarcoat it.

How to use these hooks

  • Lead with a specific promise or insight instead of a vague pep talk. Your viewer needs a reason to keep watching from the first line: what will they learn, or which belief are you challenging?
  • Cover one angle per video. Don't fit mindset, marketing, sales and systems into one.
  • Put the hook on screen as text in the first frame too, so it still lands with the sound off.
  • Match the delivery to the hook: bold claims can run as text only, stories need your voice, and talking to camera builds trust.

Topics business coach audiences ask about

Topics to try: revenue and pricing, personal branding, productivity and time management, client acquisition and sales, mistakes from your own experience, contrarian takes on popular business advice, "boring" businesses that make real money, behind-the-scenes of your own business, step-by-step frameworks, and hot takes on business trends.

Get the business coach hook pack

Download all 55 business coach hooks as a CSV file, with the style, platform and delivery of each one. Keep them next to your content plan and filter by style or platform. The pack is free: sign in with a free Captain Hook account to download it.

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More hooks to browse

Questions

Do business coach hooks need to mention income or revenue?

Not always, and you never have to share numbers you're not comfortable with. Results-based hooks are one option; contrarian takes, personal stories and tough-love lines are others. Avoid sounding like every other "I made $100K" video.

How long should my hook be?

Short and punchy: one clear promise or claim. Save the explanation for the rest of the video.

Should I use text, voiceover, or both?

Both, in most cases. Text catches people scrolling and your voice builds connection. Bold claims can work as text only; story hooks need voiceover.

My videos get views but no coaching inquiries. Why?

Your hook might entertain without positioning you as the solution. Make sure viewers know who you help, what you offer and how to work with you.

What's the biggest mistake business coaches make with hooks?

Being too generic. "Here's how to grow your business" could be anyone. Get specific about who you help and the result you deliver.

Can I reuse the same hook formula?

Yes. If "The most successful [people] do this" or "I don't know who needs to hear this but..." works for your audience, run it again with a different insight.