Hot Take Hook Examples: Lead With an Opinion

Hot Take hook formulas

• "People say [belief], but that's only if [reframe]". Example: "People say New York's expensive - but that's only if you don't know where to look"
• "Unpopular opinion: [your view]". Example: "Unpopular opinion: mat Pilates is harder than reformer pilates"
• "[A number people treat as a goal] is not [what people assume]". Example: "$30K a month is not rich"
• "Call me crazy but [your view]". Example: "Call me crazy but I've never felt chicer than with my short bare nails"

Three hot take hooks to start with

Where these hooks come from

67 from TikTok, 21 from Instagram Reels and 17 from LinkedIn. By delivery: 64 spoken, 21 on-screen text, 17 LinkedIn post openers and 3 spoken and on-screen. Every one comes from a real post; the library has no view counts, so they are not ranked by results. To see one platform only, browse TikTok hooks or Instagram hooks.

All 105 hot take hooks

Every card shows the hook, where it was posted and how it was delivered, with a Copy button and a Remix in Hook Generator link.

Some of these also carry another style label, most often Call Out (18), Chaotic (12) and Personal (9).

• People say New York's expensive - but that's only if you don't know where to look

  Hot Take · Instagram Reels · spoken

• The influencer era is officially dead. We're now in the creator-founder era.

  Hot Take · TikTok · spoken

• Don't be original. Be repetitive.

  Hot Take · LinkedIn · post opener (text)

• Early humans were way more terrifying than you actually think

  Hot Take · TikTok · spoken

• $30K a month is not rich

  Hot Take · TikTok · on-screen text

• The single most important thing that will determine your future, is your sense of who you are, and that's not some spiritual thing, this is fucking science.

  Hot Take · TikTok · spoken

• This is gonna be a hard pill for some of you to swallow, so I'm gonna hold your hands when I say this.

  Hot Take · TikTok · spoken

• Can we stop telling people that they need to upload 4-6 videos a day to go viral? That is simply not true. In this video I'm gonna teach you how to actually go viral and I hope you're gonna walk away with extremely valuable information.

  Hot Take · TikTok · spoken

• It blows my mind that more people don't realize that today was one of the most groundbreaking days for space in history

  Hot Take · TikTok · spoken

• 6 months. that's it.

  Hot Take · TikTok · on-screen text

• Just had a friend buy his plane ticket on his phone. That's a laptop purchase. Someone back me up.

  Hot Take · TikTok · spoken + on-screen text

• Not a lot of people talk about this, but there are two words that were created to keep you in a box and keep you stuck in life

  Hot Take · TikTok · spoken

• I lie to people and it makes them love me. Here's a magic trick that comes from the laws of being personally magnetic

  Hot Take · TikTok · spoken

• Little white lies = charisma

  Hot Take · TikTok · on-screen text

• Everything in life is a reframe.

  Hot Take · TikTok · on-screen text

• If I had to dethrone Alex Hormozi as the "view leader" of the business niche, I would do these 3 steps

  Hot Take · TikTok · spoken

• Your customer does not need education. Yes, you heard that right. The very thing that you think is adding value, is actually pushing your customers away. Let me break this down for you.

  Hot Take · TikTok · spoken

• Anyone who is sleeping after 11pm is literally killing themselves..

  Hot Take · TikTok · spoken

• The biggest mistake in your life is the way that you're speaking though.

  Hot Take · TikTok · spoken

• People who play racket sports live longer than everybody else.

  Hot Take · TikTok · spoken

• I put fitness in front of business every day.

  Hot Take · TikTok · spoken

• My biggest red flag is feeling like I can't date anyone until I become the woman of my dreams and have everything figured out

  Hot Take · TikTok · on-screen text

• I do not know who's supposed to hear this today, but you're not supposed to love me in your love language. You're supposed to love me in mine, and I'm supposed to love you in your love language.

  Hot Take · TikTok · spoken

• I am telling you the more you create, and the less you consume, opportunities will be knocking on your door like it's Christmas every day

  Hot Take · TikTok · spoken

• The new instagram update is going to ruin relationships, because instagram is coming for you. They're coming for you and your relationships a 100%

  Hot Take · TikTok · spoken

• Food addiction is so real, and I will debate with anyone. It can be as bad as being addicted to crack, deadass

  Hot Take · TikTok · spoken

• Are you overthinking or are they... underthinking?

  Hot Take · TikTok · spoken

• This video might be a little bit too much for some people - but it's not for them, it's for you. I think you should dream bigger.

  Hot Take · TikTok · spoken

• the way to truly relax and have fun in life, and I will die on this hill, is to have diabolical trust within the universe, or god, or a higher power - whatever you believe in, that you are taken care of.

  Hot Take · TikTok · spoken

• a convo yall not ready to have is that the p word is cheating

  Hot Take · TikTok · spoken

• Your life feels out of whack because you're basically raw dogging it. You cannot fix what you don't measure, so let me show you how to measure it

  Hot Take · TikTok · spoken

• I think it's wraps for the internet. I'm gonna be honest. I think the internet as we understand it is going to cease to exist in the relative to near future.

  Hot Take · TikTok · spoken

• The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right

  Hot Take · TikTok · spoken

• Our generation is literally fucked. If you're under the age of 25 and you wanna be successful, stop scrolling because this is really all it takes to be successful in today's world, because the competition is getting smaller and smaller.

  Hot Take · TikTok · spoken

• Don't ask me why I don't wanna have kids. Cause you're not gonna like the answer.

  Hot Take · TikTok · spoken + on-screen text

• It's not normal to be overweight, and I say this with the utmost kindness and as much gentleness as humanely possible.

  Hot Take · TikTok · spoken

• I hope that this is the very last time that I'm inspired to speak on this subject matter, but if you're a woman and you're currently on dating apps, such as Hinge, Bumble - get out of this video right now, and go delete them.

  Hot Take · TikTok · spoken

• Ok, living in Germany is just not for everyone, ok? And it's not what you think

  Hot Take · TikTok · spoken

• "A FRIEND" who watches everything but engages with nothing = A HATER

  Hot Take · TikTok · on-screen text

• I know our videos are flopping because TikTok wants me to pay for a promotion. I just can't prove it...

  Hot Take · TikTok · on-screen text

• Having a nice body is just the most unspoken silent flex you can fucking have, because it's a silent way to display certain character traits.

  Hot Take · TikTok · spoken

• Unpopular opinion: being forced to post on Tiktok every single day because Tiktok is like some dramatic ex-girlfriend that gets pissed off at you if you don't text her every day, is very irritating

  Hot Take · TikTok · spoken

• You don't have as much competition as you think you do, because most people will give up before they even try, and out of the people that try, most of them will give up after a couple of weeks of not seeing results

  Hot Take · TikTok · spoken

• I speak on behalf of men when I say this... if we like another girl's post, it's not cause our thumbs slipped. It's cause we like what we saw.

  Hot Take · TikTok · spoken

• Call me crazy but I've never felt chicer than with my short bare nails

  Hot Take · TikTok · spoken

• Stop being worried about being judged by the most basic humans ever

  Hot Take · TikTok · on-screen text

• I think we are currently witnessing the real time millenification of gen z

  Hot Take · TikTok · spoken

• People who travel too much hate their lives

  Hot Take · TikTok · on-screen text

• Lowering your prices is the worst strategy to increase sales; instead, do what big brands do.

  Hot Take · TikTok · spoken

• Two reasons why blended families don't work.

  Hot Take · TikTok · on-screen text

• I don't know who needs to hear this, you do not need to be in the gym more than 4 times a week. And honestly, I would say three times is more than enough.

  Hot Take · TikTok · spoken

• I'm waiting for the day that people realize that in order to become disgustingly educated and self-aware, you need to read fiction books

  Hot Take · TikTok · spoken

• Rule #1 for losing body fat, and keeping it off, and building and maintaining muscle - eat a bigger breakfast than you think you need to

  Hot Take · TikTok · spoken

• Frequent PFP Change = Internal instability

  Hot Take · TikTok · on-screen text

• People think I'm insane for saying this but the only way to live a truly full life as an adult is to start making decisions as if both your parents are dead

  Hot Take · TikTok · spoken

• Your lash extensions are probably aging you, and I'm saying this as a lash tech

  Hot Take · TikTok · spoken

• I think one of the biggest misconceptions with getting a brow lamination is that you have to still style your brows, like they're gonna fall perfectly where you want them to be, and it's not the case

  Hot Take · TikTok · spoken

• do you know who will survive a zombie apocalypse or the end of days? the pilates girls

  Hot Take · TikTok · spoken

• Unpopular opinion: mat Pilates is harder than reformer pilates

  Hot Take · TikTok · on-screen text

• "The Pilates body" is not the reality. I am a Pilates instructor and I do Pilates 30 hours/week, I don't look like this. And now I will tell you why you won't either

  Hot Take · TikTok · spoken

• This is an ASMR video you can actually fall asleep to

  Hot Take · TikTok · spoken + on-screen text

• I hate when pretty girls who don't post themselves complain about being broke. If you would just pick up the camera, do a little quick 1-2 1-2 video, and post yourself on the internet, you will have model agencies, brands, swimming to your comment section.

  Hot Take · TikTok · spoken

• If this doesn't motivate you, I don't know what will, but y'all better start posting on social media because there's no competition.

  Hot Take · TikTok · spoken

• Most people don't believe I use CapCut to edit my videos because they look so professional. Give me 45 seconds, I'll show you why expensive software doesn't always guarantee better results

  Hot Take · TikTok · spoken

• I will say this again and again until we all collectively get this through our heads: people who lack accountability & self-reflection and cannot find their own peace will feel the need to destroy yours

  Hot Take · TikTok · spoken

• I don't know who the f*ck needs to hear this one today, but I don't think you truly understand how good your life is going to get when you just start doing the things that you know that you need to do in order to get yourself to the next level

  Hot Take · TikTok · spoken

• Not every business has to be sexy, some of the most boring businesses have made people millions and millions and millions. Let me show you 3 businesses that you probably walk past every single day that could buy you your financial freedom

  Hot Take · TikTok · spoken

• most athletes have a belief problem and don't even realize it

  Hot Take · TikTok · on-screen text

• I hate that no one tells you that getting better feels like you're getting worse

  Hot Take · TikTok · spoken

• How life feels being the most hated person online

  Hot Take · Instagram Reels · on-screen text

• Females will look at you like this and expect you to know they like you

  Hot Take · Instagram Reels · on-screen text

• One of my hottest takes is that "true love" and "soulmates" and "the one" is all sexist propaganda

  Hot Take · Instagram Reels · spoken

• I dont care how happy you are in your relationship you always gotta be one step ahead of these men, b*tch, because they cannot be trusted

  Hot Take · Instagram Reels · spoken

• Why is it when you meet an American in a different country and you ask them where they're from, they will never say the united states or America, but rather the state or the city they're from

  Hot Take · Instagram Reels · spoken

• The most beautiful Cafe in the world is in Rome ✨

  Hot Take · Instagram Reels · on-screen text

• Best sandwich I've had in Tel Aviv (I know it's a bold take)

  Hot Take · Instagram Reels · spoken

• lowkey shouldn't be in a relationship bc how do i explain to them sometimes i just don't wanna talk for 2 days

  Hot Take · Instagram Reels · on-screen text

• sorry to trigger you but yes this is a perfectly healthy woman's body

  Hot Take · Instagram Reels · on-screen text

• You might not believe me, but Italy is a day trip from New York, and you're coming with me

  Hot Take · Instagram Reels · spoken

• I'm gonna get in trouble for this, but I have to say this: the men who say "not all men" are LITERALLY the biggest example of all men

  Hot Take · Instagram Reels · spoken

• This might be the most manipulative and awful thing you can do to get a woman, but I promise you it works like a charm. Here's what you do:

  Hot Take · Instagram Reels · spoken

• People think building muscle is expensive, but I'll show you how to do it for 8$ a day.

  Hot Take · Instagram Reels · spoken

• Don't tell me eating healthy is too expensive

  Hot Take · Instagram Reels · spoken

• Most people quit because they don't realize that 2-3 months of having no idea what you're doing, is a feature, not a bug.

  Hot Take · Instagram Reels · spoken

• One of the most humbling experiences, and this is not talked about enough, is when you give a girl who has no friends a chance

  Hot Take · Instagram Reels · spoken

• "cut them off" "you don't owe them anything" "prioritize yourself" are reasons westerners are so lonely bc wym you are in no contact with your parents

  Hot Take · Instagram Reels · on-screen text

• Being ready is a myth. You start. You suck. You figure it out. You get better

  Hot Take · Instagram Reels · on-screen text

• I'm not dating nobody coparenting a pet with their ex. Done lost your damn mind

  Hot Take · Instagram Reels · on-screen text

• I don't think people understand how much property Oprah actually owns on the island of Maui

  Hot Take · Instagram Reels · spoken

• Let’s kill the fantasy. AI isn’t replacing real software engineers anytime soon. Stop letting LinkedIn influencers with zero build experience convince you otherwise.

  Hot Take · LinkedIn · post opener (text)

• Work from Thailand if you want. Switch off your Slack notifications to focus. Leave that work meeting early if you aren't needed. Take a few hours off to do Personal admin. Schedule that skiing holiday. As long as you get the work done, I genuinely could not care less.

  Hot Take · LinkedIn · post opener (text)

• NO ONE goes from 60,000 followers to a million in a year organically on LinkedIn

  Hot Take · LinkedIn · post opener (text)

• Is anyone still actually debating work from home options?

  Hot Take · LinkedIn · post opener (text)

• Most people think LinkedIn is just for resumes. But it’s so much more than that. Done right, it’s a platform for building your brand, growing your network, and generating leads.

  Hot Take · LinkedIn · post opener (text)

• The 9 to 5 is getting pummeled. The great resignation is growing faster than ever. And I love it. Why?

  Hot Take · LinkedIn · post opener (text)

• We hired an 18 year old as an intern. And he's killing it.

  Hot Take · LinkedIn · post opener (text)

• A reminder to businesses: Maternity/paternity leave is not ‘a holiday’. It’s not ‘a nice break’ and it is not time off. It’s a heady cocktail of anticipation, expectation, arrival and survival.

  Hot Take · LinkedIn · post opener (text)

• You know things are bad when someone suggests buying a 16-year-old Ford C-Max, driving it to London, and abandoning it because it's cheaper than a train ticket.

  Hot Take · LinkedIn · post opener (text)

• Looking for a good paycheck isn't a bad thing. Money matters when finding a job.

  Hot Take · LinkedIn · post opener (text)

• A simple life hack: Give more than you take.

  Hot Take · LinkedIn · post opener (text)

• Things that are underrated/overrated in personal finance:

  Hot Take · LinkedIn · post opener (text)

• "You can't share 100% of your knowledge." Oh but I can. For free.

  Hot Take · LinkedIn · post opener (text)

• Yes, you can fix your low reach on LinkedIn! (But you may not want to hear 2, 3 and 5)

  Hot Take · LinkedIn · post opener (text)

• I'm the most average bloke ever. - I don't wake up at 5am. - I have not been to the gym in ages. - I don't have a million dollars in my bank.

  Hot Take · LinkedIn · post opener (text)

• The dumbest interview question I've gotten asked is "What's your most controversial opinion?" ????

  Hot Take · LinkedIn · post opener (text)

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