Expert Hook Examples: Teach Something in the First Line

An expert hook opens with know-how: a tip, a fix or a rule that shows you know your stuff. Use it for tutorials, tips and explainers: videos where the viewer wants to learn how to do something.

Expert hooks tell viewers up front what they will learn. These are 167 real expert hooks from TikTok, Instagram Reels and LinkedIn.

Formula: [the problem, or who it is for] + [the fix, rule or number you will teach].

Expert hook formulas

  • "[Problem]? The problem isn't [what they blame], it's [the real cause]". Example: "Hooded eyes? The problem isn't your eye, it's the curl"
  • "[Number] [habits, tools or mistakes] that [result or warning]". Example: "7 habits you've normalized that are signs of low self-esteem"
  • "If you [struggle with X], here's [the fix]". Example: "If you suck at taking photos, here's a super quick tutorial on how to take better photos in general or for social media"
  • "Do you wanna know why [observation]? I'm gonna show you [the answer] in [time]". Example: "Do you wanna know why some videos make you stop scrolling, while others don't? I'm gonna show you the exact formula in less than 60 seconds"

Three expert hooks to start with

HookPlatformDelivery
"Hooded eyes? The problem isn't your eye, it's the curl"TikTokspoken
"Here's how you can create product animations for your brands for totally free"Instagram Reelsspoken
"7 Linkedin marketing tools I can't live without"LinkedInpost opener (text)

Where these hooks come from

97 from TikTok, 44 from Instagram Reels and 26 from LinkedIn. By delivery: 98 spoken, 42 on-screen text, 26 LinkedIn post openers and 1 spoken and on-screen. Every one comes from a real post; the library has no view counts, so they are not ranked by results. To see one platform only, browse TikTok hooks or Instagram hooks.

All 167 expert hooks

Every card shows the hook, where it was posted and how it was delivered, with a Copy button and a Remix in Hook Generator link.

Some of these also carry another style label, most often Suspense (22), Call Out (20) and Humble Brag (14).

  • Hooded eyes? The problem isn't your eye, it's the curl

    Expert · TikTok · spoken

  • Here's how you can create product animations for your brands for totally free

    Expert · Instagram Reels · spoken

  • 7 Linkedin marketing tools I can't live without

    Expert · LinkedIn · post opener (text)

  • The influencer era is officially dead. We're now in the creator-founder era.

    Expert · TikTok · spoken

  • Three months ago I had 0 followers, today, I'm at 211K, I'm gonna tell you exactly how I did it

    Expert · TikTok · spoken

  • How to go viral in less than a week

    Expert · TikTok · on-screen text

  • The single most important thing that will determine your future, is your sense of who you are, and that's not some spiritual thing, this is fucking science.

    Expert · TikTok · spoken

  • Raw TikTok advice from a dude with nothing to sell

    Expert · TikTok · on-screen text

  • TikTok already knows what your niche is and this is how to find out yours in 30 seconds

    Expert · TikTok · spoken

  • OpenAI just dropped their new ChatGPT image generator, and it can now create product photoshoots, posters and even web designs. Let me show you how it works.

    Expert · TikTok · spoken

  • The sauce on going viral in under 17 hours!!!

    Expert · TikTok · on-screen text

  • If you've ever entered a room full of people and immediately felt like the vibes are off, neuroscience shows that your brain actually syncs up with that energy - and I'll tell you why.

    Expert · TikTok · spoken

  • Powerful websites you should know (part 379)

    Expert · TikTok · on-screen text

  • This brand is proof that it's the creative that drives a cult following, not necessarily the product.

    Expert · TikTok · spoken

  • Use AI to start a tech startup without coding and become $$$$$

    Expert · TikTok · on-screen text

  • This is some big brother advice I know in my 30s I wish I knew in my 20s

    Expert · TikTok · spoken

  • This guy got over 200K followers in 30 days, just by speaking his mind - and it's all because of two simple strategies that you can steal

    Expert · TikTok · spoken

  • 7 visual hooks to get you more views

    Expert · TikTok · on-screen text

  • Don't move because I'm about to show you how I pulled off this effect

    Expert · TikTok · spoken

  • This is one of the most important people alive right now - he's hacking evolution to create medical technology that sounds like science fiction. Let's talk about it.

    Expert · TikTok · spoken

  • I've seen around 3400 films in my lifetime, and out of them I've given a total of around 80, 5 star, 10/10 rating, perfect rating - here's every movie rated 10/10 to add to your watchlist

    Expert · TikTok · spoken

  • Can we stop telling people that they need to upload 4-6 videos a day to go viral? That is simply not true. In this video I'm gonna teach you how to actually go viral and I hope you're gonna walk away with extremely valuable information.

    Expert · TikTok · spoken

  • If you can just shut up and listen for the next 60 seconds, I will literally give you the playbook to making more money

    Expert · TikTok · spoken

  • Things you didn't know you can do with AI (part 100)

    Expert · TikTok · spoken + on-screen text

  • If you give me like 3 minutes I will remove the blocks you have surrounding posting content on social media

    Expert · TikTok · spoken

  • I lie to people and it makes them love me. Here's a magic trick that comes from the laws of being personally magnetic

    Expert · TikTok · spoken

  • No. casual hookups do not affect men and women in the exact same way, psychologically or emotionally. Let me explain

    Expert · TikTok · spoken

  • I promise you one thing. If you put your mind to it, and you work hard, and you never give up, and most importantly, you don't listen to rejection, you can achieve anything in life that you want.

    Expert · TikTok · spoken

  • This video gets views. But this one, gets sales.

    Expert · TikTok · spoken

  • Did you know you could turn cauliflower into a delicious steak night dinner?

    Expert · TikTok · spoken

  • If there is one thing in this life that I can guarantee, is that you will get more opportunities when you become visible. Visibility equals opportunities. Visibility equals outcomes.

    Expert · TikTok · spoken

  • Science shows that desperately wanting something actually blocks you from getting it, and I'll tell you the neuroscience behind why and what to do instead

    Expert · TikTok · spoken

  • Ladies in your 20s and 30s, I'm almost 50 and I need you to listen because I don't want you to learn the hard way

    Expert · TikTok · spoken

  • If you have fringes like this and you still don't know how to style them, let me show you four easy ways for that perfect sweep

    Expert · TikTok · spoken

  • ChatGPT could be lying to you, and your assignments, research and job prep could be completely wrong and misinformed.

    Expert · TikTok · spoken

  • I'm an entrepreneur making around $400K per month, it took me 4 years to get there, here's how to do it in half the time

    Expert · TikTok · spoken

  • If you're young and you're gonna be successful (which you probably are, since the algorithm put this on your screen), this is the most important lesson I can leave you with

    Expert · TikTok · spoken

  • 3 ways I can tell IMMEDIATELY if someone is NOT 🚫 going to grow on TikTok 📈

    Expert · TikTok · on-screen text

  • 7 habits you've normalized that are signs of low self-esteem

    Expert · TikTok · on-screen text

  • Today I interviewed a 10 out of 10 candidate that immediately made me want to hire her, and I'm gonna tell you what she did well so you can do it too

    Expert · TikTok · spoken

  • Media I consumed this week to stop doom scrolling and keep learning

    Expert · TikTok · on-screen text

  • How to achieve more in 6 months than most do in 6 years

    Expert · TikTok · on-screen text

  • Makeup on extremely pale skin is so hard, because you can see every single mistake like a stain on a white t-shirt, so this is an EXTREMELY pale skin makeup tutorial

    Expert · TikTok · spoken

  • You mean to tell me it is 2025 and you don't know how to do a full glam yet? Girl... come on, I'm gonna show you how to do it.

    Expert · TikTok · spoken

  • If I was running the social media, here's how I'd make people obsessed with it

    Expert · TikTok · spoken

  • The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right

    Expert · TikTok · spoken

  • If your red hair looks like shit, and you think it's high maintenance, it's because you're not using the right products. Let me help you. My qualifications: I've been doing this for 8 years.

    Expert · TikTok · spoken

  • According to psychology, people who build scenarios in their head while listening to music, lying in bed, or staring out the window, are often experiencing something called maladaptive daydreaming.

    Expert · TikTok · spoken

  • You don't have as much competition as you think you do, because most people will give up before they even try, and out of the people that try, most of them will give up after a couple of weeks of not seeing results

    Expert · TikTok · spoken

  • I wish someone told me this sooner: you will be rewarded in the highest form when you just do. It's never about perfection or how hard you try, it's just about your decision to show up as you are.

    Expert · TikTok · spoken

  • High achiever who can't stop overeating?

    Expert · TikTok · on-screen text

  • If you're super driven, high-achiever, but you struggle with overeating, binging, stress-eating, and you intellectually know what to do, you don't wanna do this, but you feel like your body is not cooperating, this is why.

    Expert · TikTok · spoken

  • This is one of the prettiest things you can do to your face and it literally takes 5 seconds. This immediately makes everyone look prettier.

    Expert · TikTok · spoken

  • Finding hot girl audios so you don't have to!! Pt. 28

    Expert · TikTok · on-screen text

  • 2 sneak attack ways to build connection with anyone

    Expert · TikTok · on-screen text

  • Here's the secret that rich people understand that if you ever wanna get out of the struggle, you need to understand as well

    Expert · TikTok · spoken

  • WHY INCREASING MY PRICES MADE SALES EASIER

    Expert · TikTok · on-screen text

  • If you suck at taking photos, here's a super quick tutorial on how to take better photos in general or for social media

    Expert · TikTok · spoken

  • Here's the highest paying remote job you can do from anywhere. No degree, no experience, and no social media following required (and you can do it in 1-3 hours/day).

    Expert · TikTok · spoken

  • Things I don't wanna see in your resume in under a minute (as a recruiter)

    Expert · TikTok · spoken

  • Things on a resume that typically won't pass an ATS

    Expert · TikTok · on-screen text

  • Fun fact: People think that the water filter systems, like in the shower heads in your shower, are filtering hard water - they're not. They're just filtering the heavy metals and the chlorine out, but the water is still hard.

    Expert · TikTok · spoken

  • If you've ever wanted to play a witchy game that's less cartoon-y and a little bit more realistic, REKA is the perfect game for you.

    Expert · TikTok · spoken

  • This is how I slay every single one of my launches. I've owned a drop based business model for about 3 years now, and I feel like I've cracked the code (at least with my audience) on how to gear up for a launch

    Expert · TikTok · spoken

  • 5 ChatGPT Prompts That Feel Like Cheat Codes For Life 🤯

    Expert · TikTok · on-screen text

  • Here are 3 simple tips to unlock chatGPT genius mode, and all you have to do is append each of these things in the end of your prompt and it's gonna be 10x better

    Expert · TikTok · spoken

  • 3 simple tips to unlock ChatGPT genius mode... 🧠🧠

    Expert · TikTok · on-screen text

  • The most important thing I tell anyone starting their haircare journey is to find their hair porosity. It's the same thing as knowing your skin type so you can buy products for your skin, you gotta know your hair porosity as well so you can buy products for your hair type.

    Expert · TikTok · spoken

  • I'm gonna be sharing my entire, very in-depth haircare routine with you guys, split into 3 parts: pre-wash, washing, and post washing.

    Expert · TikTok · spoken

  • I'm about to show you how to soothe your thoughts around any subject in your life that's currently stressing you out, to a point where you become so unbothered about it that you just naturally begin to allow the manifestations and the circumstances that you prefer

    Expert · TikTok · spoken

  • If you're a woman and you're looking to lose body fat and build muscle, here's what your meals should look like for breakfast, lunch and dinner. And as always I would suggest grabbing a piece of paper, because you might wanna take some notes

    Expert · TikTok · spoken

  • Act Like It First Then Your Brain Follows

    Expert · TikTok · on-screen text

  • Lash techs, have you ever wanted to get your classic sets looking super full, but you just can't for some reason? Well then I got you because this video is all about how you're gonna get your classic sets looking super full

    Expert · TikTok · spoken

  • Easy cluster lash map for beginners 🙌😍

    Expert · TikTok · on-screen text

  • This is how you're gonna avoid droopy eye territory

    Expert · TikTok · spoken

  • Things I refuse to do as a nail tech

    Expert · TikTok · spoken

  • What a lamination should look like in 2025

    Expert · TikTok · on-screen text

  • Brow stain is the number 1 service that keeps me booked and busy every single day, and I'm showing you exactly how to do it

    Expert · TikTok · spoken

  • If your makeup looks pretty in person, but it's not showing up on photos, you are a 100 percent not layering your makeup properly. I'm a makeup artist and I know how frustrating it can be. So this routine has been perfected to actually have your makeup show up like a professional makeup artist did your makeup. In every single photo you take I want you to feel like you absolutely ate and slayed that photo.

    Expert · TikTok · spoken

  • makeup that enhances, not distracts 🤌

    Expert · TikTok · on-screen text

  • The only PILATES routine you need to do to see results 🌸✨🐻🌹

    Expert · TikTok · on-screen text

  • Here are a few things I would NOT eat if I was trying to focus on my gut health in 2025

    Expert · TikTok · spoken

  • if you have dark brown hair you may want to go chestnut brunette for fall

    Expert · TikTok · on-screen text

  • Psychological ASMR Trick for sleep (updated version)

    Expert · TikTok · on-screen text

  • So you're wondering how I get crisp high quality videos? Yes, I can help! What I'm gonna do is show you my exact setup and my export settings

    Expert · TikTok · spoken

  • 4 sound effects you've definitely heard of, but might not know how to use

    Expert · TikTok · spoken

  • Do you wanna know why some videos make you stop scrolling, while others don't? I'm gonna show you the exact formula in less than 60 seconds

    Expert · TikTok · spoken

  • If you have a bunch of built up stress, it's all gonna be gone by the end of this video. If you don't believe me just watch - you'll be completely relaxed by the end

    Expert · TikTok · spoken

  • glow up 101: lower your cortisol levels

    Expert · TikTok · on-screen text

  • 5 proven ways to regulate your cortisol levels 🧠❤️✨

    Expert · TikTok · on-screen text

  • Here are 5 proven ways to regulate cortisol levels, whether you struggle with high cortisol levels, low cortisol levels, imbalanced cortisol levels - it's all rooting back to a dysregulated nervous system, and these 5 practices, I know will be life changing for you.

    Expert · TikTok · spoken

  • HAIR TRANSFORMATION CONSULTATION + RESULTS

    Expert · TikTok · on-screen text

  • If I had to invest my first $100 in the stock market again, this is exactly what I would do as somebody who makes more money than 90% of the finance bros you've ever met

    Expert · TikTok · spoken

  • This is what $2.2 million dollars gets you in downtown Chicago right now

    Expert · TikTok · on-screen text

  • If you have a fear of being seen, then it's probably not because you're not confident, it's probably because you didn't get a chance to completely build a solid identity, and I'm gonna show you exactly how this is formed in childhood and what kind of outcomes it leads to in adulthood

    Expert · TikTok · spoken

  • Since everyone thinks good editing is complicated, I'm gonna show you that it's just three tools: fonts, overlays and keyframes - the holy trinity of editing

    Expert · TikTok · spoken

  • Here are three things to up level your finances in 2026 (number three is probably the most important but the hardest one to do)

    Expert · TikTok · spoken

  • Just in case your mom didn't teach you!

    Expert · TikTok · on-screen text

  • One thing that more people need to know about SEO in 2026 is that blogging is often a complete waste of your time; You could have a blog post that ranks #1 for something that's searched thousands of times a day, and you still wouldn't get any traffic

    Expert · TikTok · spoken

  • Did you know that if you have 18*50, you can just halve the 18 and double the 50?

    Expert · Instagram Reels · spoken

  • What makes Dutch men's faces so attractive? Welcome to beauty across the borders, episode 9, and our country for today is the Netherlands

    Expert · Instagram Reels · spoken

  • 4 ways to wear bikini

    Expert · Instagram Reels · on-screen text

  • I've read over 150 romantic fantasy books this year, and these are the ones that are five stars and I'm gonna convince you to read all of them in less than 3 seconds.

    Expert · Instagram Reels · spoken

  • My current couch snack as a nutritionist and busy mom (15 weeks postpartum)

    Expert · Instagram Reels · on-screen text

  • My glutes went from this > to this > in less than a year.

    Expert · Instagram Reels · spoken

  • Instagram Edits is officially here and it is so much more than just a video editing app, so here's my full report and everything you need to know

    Expert · Instagram Reels · spoken

  • If I were to create a collab campaign for Skims, this is exactly how I'd do it

    Expert · Instagram Reels · spoken

  • What if I told you that you can copy and paste a little piece of code onto your website, and potentially triple your revenue? Let me show you

    Expert · Instagram Reels · spoken

  • This is your sign to ditch the overhyped feta and make creamy garlicky eggplant dip topped with sauteed spicy beef instead

    Expert · Instagram Reels · spoken

  • how to dress for the female gaze

    Expert · Instagram Reels · on-screen text

  • Elegant poses ✨for the girls✨

    Expert · Instagram Reels · on-screen text

  • Calling all instagrammers under 10K! you wanna get to 10k? here's what we're gonna do.

    Expert · Instagram Reels · spoken

  • "How do I convince people to buy when I haven't even made my first sale yet?"

    Expert · Instagram Reels · on-screen text

  • If you can't dribble between your legs, like it just goes off your legs like that, follow this one progression

    Expert · Instagram Reels · spoken

  • REMEMBER: light light dark, for your next outfit.

    Expert · Instagram Reels · spoken

  • Here's a list of things that are scientifically possible but will probably never happen in your lifetime

    Expert · Instagram Reels · spoken

  • If you add cinnamon, and cayenne pepper to your garbage can, then you can repel mice and flies

    Expert · Instagram Reels · spoken

  • Did you know that if you cut up some jalapeños, mix it with monk fruit sweetener and boiling water, then strain and cool it, you will have just created the perfect zero sugar sweetener

    Expert · Instagram Reels · spoken

  • Most people don't know this, but if you put banana slices in ice cube tray, peanut butter, top it with chocolate, you'll have just made the most amazing 'snickers' ice cream

    Expert · Instagram Reels · spoken

  • This is the optimal Tokyo budget night out, so lock in

    Expert · Instagram Reels · spoken

  • newbie content creator advice I'd give if I wasn't worried about hurting your feelings

    Expert · Instagram Reels · on-screen text

  • You should never ever let yourself get stuck in a box. Here's lesson 10 of the 24 lessons I learned in 2024

    Expert · Instagram Reels · spoken

  • what took me 15 years and 3 Olympic Games - I'll teach you in 6 seconds

    Expert · Instagram Reels · on-screen text

  • I analyzed 100 videos from business owners. 97 of them started the exact same ways, and it is the reason why your views look like this.

    Expert · Instagram Reels · spoken

  • 10 negative hooks that will go disrespectfully viral in 2025

    Expert · Instagram Reels · on-screen text

  • 4 uncommon tips that helped me grow from 0-7k followers in 6 weeks

    Expert · Instagram Reels · on-screen text

  • Five ways to trick yourself to be more productive in 2025

    Expert · Instagram Reels · spoken

  • People think building muscle is expensive, but I'll show you how to do it for 8$ a day.

    Expert · Instagram Reels · spoken

  • 10 innocent habits that are secretly ruining your life

    Expert · Instagram Reels · on-screen text

  • 5 powerful websites that feel illegal

    Expert · Instagram Reels · on-screen text

  • Budgeting on a $3000/month salary (using the 70/20/10 method)

    Expert · Instagram Reels · on-screen text

  • Unethical ways to make money (pt. 40)

    Expert · Instagram Reels · spoken

  • Most people quit because they don't realize that 2-3 months of having no idea what you're doing, is a feature, not a bug.

    Expert · Instagram Reels · spoken

  • If I were in my 20s or early 30s again, I would do this every single paycheck so I don't end up broke

    Expert · Instagram Reels · spoken

  • Are you in your 40s and 50s and looking for passive income, but don't know where to start? Here's a 60 second, step by step tutorial on how to get started

    Expert · Instagram Reels · spoken

  • Here are my three go to inspiration sites every designer should know about

    Expert · Instagram Reels · spoken

  • If you're a designer anxious about AI, welcome to *Design for beginners*

    Expert · Instagram Reels · spoken

  • So this design got around 150K views in just a week and a lot of people are asking "we want a tutorial". So let's make this design in figma in just 60 seconds

    Expert · Instagram Reels · spoken

  • It took me 7 years to get to the product management journey, but let me tell you, you can start it right with a 6-month roadmap

    Expert · Instagram Reels · spoken

  • "So you're telling me you're getting paid a buttload without knowing how to code? What do you even do?" This is Product Management casually explained

    Expert · Instagram Reels · spoken

  • The art of slow shutter photography

    Expert · Instagram Reels · on-screen text

  • Skip this Reel if you're not an editor. These are 4 fonts you need to know no matter what industry you're editing for (and last one is my favorite)

    Expert · Instagram Reels · spoken

  • This Honda ad is going viral decades later — because it achieved what every marketer should strive for: STICKINESS

    Expert · LinkedIn · post opener (text)

  • I recently discovered a hyper-effective LinkedIn post strategy. And today, I'm gonna let you steal it.

    Expert · LinkedIn · post opener (text)

  • Just a quick shout out to content creators! If you see less impressions and lower reach, it's probably not just you.

    Expert · LinkedIn · post opener (text)

  • My client just doubled their monthly recurring revenue. Here's how I helped them do it

    Expert · LinkedIn · post opener (text)

  • Did you know that 70% of HR professionals struggle with employee retention after the first 90 days

    Expert · LinkedIn · post opener (text)

  • According to recent research, remote work burnout is on the rise

    Expert · LinkedIn · post opener (text)

  • Data shows that companies who invest in leadership development outperform their competitors by 20%

    Expert · LinkedIn · post opener (text)

  • The numbers don’t lie - here’s why AI-driven Personalization matters more than ever in customer retention

    Expert · LinkedIn · post opener (text)

  • Over 50% of marketing executives agree that proving ROI on content campaigns is a top concern

    Expert · LinkedIn · post opener (text)

  • 15+ million people quit their jobs since April of this year. The biggest threat to sales teams today isn’t losing clients. It’s losing people on the team. ESPECIALLY in startups.

    Expert · LinkedIn · post opener (text)

  • Prospecting isn’t hard… you’re just winging it every day. Try this framework I use to build pipeline and not get burnt out, instead:

    Expert · LinkedIn · post opener (text)

  • 5 countries in 10 days. All thanks to LinkedIn. (No, this is not a "me, me, me" post → it's a lesson)

    Expert · LinkedIn · post opener (text)

  • I reviewed 4,862 viral LinkedIn posts, here is what I found

    Expert · LinkedIn · post opener (text)

  • Negotiating a salary raise is scary. I've negotiated $200K+ in raises. 7 lessons to negotiate your next raise:

    Expert · LinkedIn · post opener (text)

  • Stop wasting time searching for jobs on Fiverr! These 10 Websites can help you land a job in 30 days:

    Expert · LinkedIn · post opener (text)

  • What I'm about to teach you is for those who are SERIOUS about selling on LinkedIn. It's 2 weekly monetization strategies:

    Expert · LinkedIn · post opener (text)

  • Here's my Linkedin February Strategy - REVEALED 🤯

    Expert · LinkedIn · post opener (text)

  • Data science relies on working with different types of data systems and architecture. For data scientists or analysts just getting started, some of the terminology can be confusing. In this post, we’ll dive into definitions and examples for five fundamental data science concepts:

    Expert · LinkedIn · post opener (text)

  • The ultimate guide to using ChatGPT for SEO! 17 powerful SEO prompts to cover:

    Expert · LinkedIn · post opener (text)

  • My last 469 LinkedIn posts went viral. Over 2 years! Here's my year-long content strategy:

    Expert · LinkedIn · post opener (text)

  • 90% of my post ideas come from comments. It's how I've written 6,000+ LinkedIn posts.

    Expert · LinkedIn · post opener (text)

  • After 315,000 followers, I've seen it all here. From viral trends to folks giving up too soon. This post includes some lessons I've never shared before in all my years here, so I hope you read this:

    Expert · LinkedIn · post opener (text)

  • The best Linkedin strategy (it costs $0 to implement too) - invest time in other people

    Expert · LinkedIn · post opener (text)

  • Save yourself 10 months learning Linkedin and steal my 3-step writing process (I've written 750+ posts using this):

    Expert · LinkedIn · post opener (text)

  • YouTube is the world's best business mentor. But 97% of people don't know where to start. Here are the top 10 channels to grow your business faster:

    Expert · LinkedIn · post opener (text)

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