Humble Brag Hook Examples: Show the Result, Then Teach It

A humble brag hook opens with a result you got (a number, a before-and-after, a client win), then offers to show how. Use it for transformations, client results and growth stories you can back up on camera. Only claim results that are real and yours; numbers you can't show turn a humble brag into a plain brag.

Viewers want the same result, so they want to see how. Here are 47 real humble brag hooks from TikTok, LinkedIn and Instagram Reels.

Formula: [your result + timeframe] + [an offer to show how].

Humble Brag hook formulas

  • "[Time] ago I had [starting point], today I'm at [result], here's how". Example: "Three months ago I had 0 followers, today, I'm at 211K, I'm gonna tell you exactly how I did it"
  • "[Long time] of [progress] in [short time]". Example: "3 years of back progress in 30 seconds"
  • "Watch me [do a shade match, a brow tattoo, a cut] for my client". Example: "Watch me SLAY this shade match for my client 👏"
  • "My [thing] went from this > to this > in [timeframe]". Example: "My glutes went from this > to this > in less than a year."

Three humble brag hooks to start with

HookPlatformDelivery
"3 years of back progress in 30 seconds"TikTokon-screen text
"My glutes went from this > to this > in less than a year."Instagram Reelsspoken
"6 months ago, I started posting on Linkedin on a brand new account. Today, my not-so-new account has a community of 13K+!"LinkedInpost opener (text)

Where these hooks come from

22 from TikTok, 12 from Instagram Reels and 13 from LinkedIn. By delivery: 17 on-screen text, 16 spoken, 13 LinkedIn post openers and 1 spoken and on-screen. Every one comes from a real post; the library has no view counts, so they are not ranked by results. To see one platform only, browse TikTok hooks or Instagram hooks.

All 47 humble brag hooks

Every card shows the hook, where it was posted and how it was delivered, with a Copy button and a Remix in Hook Generator link.

Some of these also carry another style label, most often Expert (14), Chaotic (5) and Personal (4).

  • 3 years of back progress in 30 seconds

    Humble Brag · TikTok · on-screen text

  • My glutes went from this > to this > in less than a year.

    Humble Brag · Instagram Reels · spoken

  • 6 months ago, I started posting on Linkedin on a brand new account. Today, my not-so-new account has a community of 13K+!

    Humble Brag · LinkedIn · post opener (text)

  • Three months ago I had 0 followers, today, I'm at 211K, I'm gonna tell you exactly how I did it

    Humble Brag · TikTok · spoken

  • If this isnt your sign to start posting, idk what is

    Humble Brag · TikTok · on-screen text

  • rich because I've seen this with my own eyes

    Humble Brag · TikTok · on-screen text

  • Omg dude I'm 25 years old and I'm making $12K being in Aruba, right now. Like I can't make this shit up.

    Humble Brag · TikTok · spoken

  • I'm an entrepreneur making around $400K per month, it took me 4 years to get there, here's how to do it in half the time

    Humble Brag · TikTok · spoken

  • Media I consumed this week to stop doom scrolling and keep learning

    Humble Brag · TikTok · on-screen text

  • This is why restaurant chicken thighs are better than yours

    Humble Brag · TikTok · spoken

  • i wish we could put running fan accounts on our resumes bc wdym i have no experience when i was literally a social media manager, editor AND news outlet at 13

    Humble Brag · TikTok · on-screen text

  • I use my PhD thesis as a coffee table book, we ain't the same

    Humble Brag · TikTok · on-screen text

  • No matter who's taking my picture, they always come out good, because I have this little phone trick that I teach everybody, so if no one I know is there to take a picture of me, I'm like "take my phone, do this" and no matter what I get at least one good picture

    Humble Brag · TikTok · spoken

  • The problem isn't that you're not photogenic or awkward, the problem is that people taking the photos of you don't know how to take your pictures. So send this video to your friends, to your boyfriend, whoever is taking your pictures, because I'm gonna teach you the basics of taking phenomenal iPhone pictures of your friends so that they'll love you even more.

    Humble Brag · TikTok · spoken

  • Every night I sleep 8 hours and it takes me seconds to pass out. Here are 8 tips for a good night sleep

    Humble Brag · TikTok · spoken

  • This is how I slay every single one of my launches. I've owned a drop based business model for about 3 years now, and I feel like I've cracked the code (at least with my audience) on how to gear up for a launch

    Humble Brag · TikTok · spoken

  • HOW TO SLAY A LAUNCH

    Humble Brag · TikTok · on-screen text

  • I put heat on my hair almost every day and my hair is the healthiest it's ever been, so I'm gonna show you guys how I repair my hair every single month (I swear this haircare routine literally works like magic)

    Humble Brag · TikTok · spoken

  • Brow stain is the number 1 service that keeps me booked and busy every single day, and I'm showing you exactly how to do it

    Humble Brag · TikTok · spoken

  • Watch me give her a hyper realistic brow tattoo

    Humble Brag · TikTok · on-screen text

  • Watch me SLAY this shade match for my client 👏

    Humble Brag · TikTok · on-screen text

  • This is an ASMR video you can actually fall asleep to

    Humble Brag · TikTok · spoken + on-screen text

  • Using extensions to add highlights and dimensions instead of using bleach >

    Humble Brag · TikTok · on-screen text

  • No because once I started doing this I never went back..

    Humble Brag · TikTok · on-screen text

  • You know what's made my life genuinely 20x better and easier and more free flowing? It's detaching, bro.

    Humble Brag · Instagram Reels · spoken

  • pregaming the date so he's the only awkward one there

    Humble Brag · Instagram Reels · on-screen text

  • Calling all instagrammers under 10K! you wanna get to 10k? here's what we're gonna do.

    Humble Brag · Instagram Reels · spoken

  • If you can't dribble between your legs, like it just goes off your legs like that, follow this one progression

    Humble Brag · Instagram Reels · spoken

  • Tell me you are dating a danish boy... without telling me that you are dating a danish boy

    Humble Brag · Instagram Reels · on-screen text

  • This might be the most manipulative and awful thing you can do to get a woman, but I promise you it works like a charm. Here's what you do:

    Humble Brag · Instagram Reels · spoken

  • newbie content creator advice I'd give if I wasn't worried about hurting your feelings

    Humble Brag · Instagram Reels · on-screen text

  • I grew 1M subscribers on Youtube in 2 weeks, and here's how I did it.

    Humble Brag · Instagram Reels · spoken

  • what posting everyday does to a mfer:

    Humble Brag · Instagram Reels · on-screen text

  • What a privilege it is to wake up and to have another day to improve yourself.

    Humble Brag · Instagram Reels · on-screen text

  • Watch me turn this product into a high-end shot - and learn how to do it yourself

    Humble Brag · Instagram Reels · on-screen text

  • I recently discovered a hyper-effective LinkedIn post strategy. And today, I'm gonna let you steal it.

    Humble Brag · LinkedIn · post opener (text)

  • My business hit $1M ARR today. Here's how I built it:

    Humble Brag · LinkedIn · post opener (text)

  • "We are hiring", "Join our team", "Here are our open positions". If this is the way you're communicating your job ads on LinkedIn, you are losing candidates. Here's why:

    Humble Brag · LinkedIn · post opener (text)

  • Just reduced our carbon footprint by 20% in just one year. Here's how I did it:

    Humble Brag · LinkedIn · post opener (text)

  • My client just doubled their monthly recurring revenue. Here's how I helped them do it

    Humble Brag · LinkedIn · post opener (text)

  • 5 countries in 10 days. All thanks to LinkedIn. (No, this is not a "me, me, me" post → it's a lesson)

    Humble Brag · LinkedIn · post opener (text)

  • We hired an 18 year old as an intern. And he's killing it.

    Humble Brag · LinkedIn · post opener (text)

  • On Monday, we upgraded one of our client's IaC codebases from Terraform 1.5.7 to #OpenTofu v1.6.1!!! 🎉 🥳 💥 🍜 Here are some interesting stats about this client's infrastructure + IaC Codebase:

    Humble Brag · LinkedIn · post opener (text)

  • My last 469 LinkedIn posts went viral. Over 2 years! Here's my year-long content strategy:

    Humble Brag · LinkedIn · post opener (text)

  • I'm doing things on LinkedIn nobody wants to do. (Here are 5 that build 7-figure businesses)

    Humble Brag · LinkedIn · post opener (text)

  • My most viral LinkedIn post hit 20k likes. It wasn't even close to my best work. It took me 10 mins to write it while there are posts I take 2 hours to write that get 500 likes. That's when I thought of analyzing my posts

    Humble Brag · LinkedIn · post opener (text)

  • Save yourself 10 months learning Linkedin and steal my 3-step writing process (I've written 750+ posts using this):

    Humble Brag · LinkedIn · post opener (text)

Write a humble brag hook for your topic

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