TikTok Hooks: 346 Real Examples, Sorted by Style

A TikTok hook is what you say or show in the first seconds of a video so viewers stay instead of swiping. Here are 346 real TikTok hooks, each labelled by style and delivery: spoken, on-screen text, or both. Filter by style or niche, copy one, and make it yours.

What's in the TikTok set

  • 201 spoken hooks, 140 on-screen text hooks and 5 that use both.
  • The biggest styles are Expert (97), Suspense (72), Hot Take (67) and Personal (65).
  • The median TikTok hook here is 17 words. The median Instagram Reels hook in the library is 14.

These numbers describe this collection, not what will perform. Use them to see what's normal on TikTok, then write the length your idea needs.

TikTok hook examples

  • If you're the friend that eats super healthy but you don't FEEL super healthy, this is for you

    Suspense · TikTok · on-screen text

  • Here's something I would tell you as a hair stylist if I knew you wouldn't get offended (I might ruffle some feathers with this one)

    Suspense · TikTok · spoken

  • If you're young and you're gonna be successful (which you probably are, since the algorithm put this on your screen), this is the most important lesson I can leave you with

    Expert · TikTok · spoken

  • $30K a month is not rich

    Hot Take · TikTok · on-screen text

  • So here's a quote I'm gonna remember until the day I die

    Suspense · TikTok · spoken

  • A terribly long video that might change everything for you

    Suspense · TikTok · on-screen text

  • I give up. I cannot be nonchalant. I'm very chalant. I care. In fact, I care too much!!

    Chaotic · TikTok · spoken

  • The influencer era is officially dead. We're now in the creator-founder era.

    Hot Take, Expert · TikTok · spoken

  • Three months ago I had 0 followers, today, I'm at 211K, I'm gonna tell you exactly how I did it

    Humble Brag, Expert · TikTok · spoken

  • How to go viral in less than a week

    Expert · TikTok · on-screen text

  • The single most important thing that will determine your future, is your sense of who you are, and that's not some spiritual thing, this is fucking science.

    Expert, Hot Take · TikTok · spoken

  • Raw TikTok advice from a dude with nothing to sell

    Expert · TikTok · on-screen text

  • TikTok already knows what your niche is and this is how to find out yours in 30 seconds

    Expert · TikTok · spoken

  • OpenAI just dropped their new ChatGPT image generator, and it can now create product photoshoots, posters and even web designs. Let me show you how it works.

    Expert · TikTok · spoken

  • The sauce on going viral in under 17 hours!!!

    Expert · TikTok · on-screen text

  • If you've ever entered a room full of people and immediately felt like the vibes are off, neuroscience shows that your brain actually syncs up with that energy - and I'll tell you why.

    Expert · TikTok · spoken

  • Powerful websites you should know (part 379)

    Expert · TikTok · on-screen text

  • This brand is proof that it's the creative that drives a cult following, not necessarily the product.

    Expert · TikTok · spoken

  • Use AI to start a tech startup without coding and become $$$$$

    Expert · TikTok · on-screen text

  • This is some big brother advice I know in my 30s I wish I knew in my 20s

    Expert · TikTok · spoken

  • This guy got over 200K followers in 30 days, just by speaking his mind - and it's all because of two simple strategies that you can steal

    Expert · TikTok · spoken

  • 7 visual hooks to get you more views

    Expert · TikTok · on-screen text

  • Don't move because I'm about to show you how I pulled off this effect

    Expert · TikTok · spoken

  • This is one of the most important people alive right now - he's hacking evolution to create medical technology that sounds like science fiction. Let's talk about it.

    Expert · TikTok · spoken

  • I've seen around 3400 films in my lifetime, and out of them I've given a total of around 80, 5 star, 10/10 rating, perfect rating - here's every movie rated 10/10 to add to your watchlist

    Expert · TikTok · spoken

  • Can we stop telling people that they need to upload 4-6 videos a day to go viral? That is simply not true. In this video I'm gonna teach you how to actually go viral and I hope you're gonna walk away with extremely valuable information.

    Hot Take, Call Out, Expert · TikTok · spoken

  • If you can just shut up and listen for the next 60 seconds, I will literally give you the playbook to making more money

    Expert, Call Out · TikTok · spoken

  • Things you didn't know you can do with AI (part 100)

    Expert, Suspense · TikTok · spoken + on-screen text

  • If you give me like 3 minutes I will remove the blocks you have surrounding posting content on social media

    Expert, Personal · TikTok · spoken

  • I lie to people and it makes them love me. Here's a magic trick that comes from the laws of being personally magnetic

    Expert, Hot Take · TikTok · spoken

  • No. casual hookups do not affect men and women in the exact same way, psychologically or emotionally. Let me explain

    Call Out, Expert · TikTok · spoken

  • I promise you one thing. If you put your mind to it, and you work hard, and you never give up, and most importantly, you don't listen to rejection, you can achieve anything in life that you want.

    Expert, Personal · TikTok · spoken

  • This video gets views. But this one, gets sales.

    Expert · TikTok · spoken

  • Did you know you could turn cauliflower into a delicious steak night dinner?

    Expert, Suspense · TikTok · spoken

  • If there is one thing in this life that I can guarantee, is that you will get more opportunities when you become visible. Visibility equals opportunities. Visibility equals outcomes.

    Expert, Personal · TikTok · spoken

  • Science shows that desperately wanting something actually blocks you from getting it, and I'll tell you the neuroscience behind why and what to do instead

    Expert, Call Out · TikTok · spoken

  • Ladies in your 20s and 30s, I'm almost 50 and I need you to listen because I don't want you to learn the hard way

    Expert, Call Out · TikTok · spoken

  • If you have fringes like this and you still don't know how to style them, let me show you four easy ways for that perfect sweep

    Expert · TikTok · spoken

  • ChatGPT could be lying to you, and your assignments, research and job prep could be completely wrong and misinformed.

    Expert, Call Out · TikTok · spoken

  • I'm an entrepreneur making around $400K per month, it took me 4 years to get there, here's how to do it in half the time

    Expert, Humble Brag · TikTok · spoken

  • 3 ways I can tell IMMEDIATELY if someone is NOT 🚫 going to grow on TikTok 📈

    Expert · TikTok · on-screen text

  • 7 habits you've normalized that are signs of low self-esteem

    Expert · TikTok · on-screen text

  • Today I interviewed a 10 out of 10 candidate that immediately made me want to hire her, and I'm gonna tell you what she did well so you can do it too

    Expert, Suspense · TikTok · spoken

  • Media I consumed this week to stop doom scrolling and keep learning

    Humble Brag, Expert · TikTok · on-screen text

  • How to achieve more in 6 months than most do in 6 years

    Expert · TikTok · on-screen text

  • Makeup on extremely pale skin is so hard, because you can see every single mistake like a stain on a white t-shirt, so this is an EXTREMELY pale skin makeup tutorial

    Expert, Personal · TikTok · spoken

  • You mean to tell me it is 2025 and you don't know how to do a full glam yet? Girl... come on, I'm gonna show you how to do it.

    Call Out, Expert · TikTok · spoken

  • If I was running the social media, here's how I'd make people obsessed with it

    Expert · TikTok · spoken

  • The best businesses are boring businesses and here are 3 products that are boring but can make you real money, if it's done right

    Expert, Hot Take · TikTok · spoken

  • If your red hair looks like shit, and you think it's high maintenance, it's because you're not using the right products. Let me help you. My qualifications: I've been doing this for 8 years.

    Expert, Call Out · TikTok · spoken

  • According to psychology, people who build scenarios in their head while listening to music, lying in bed, or staring out the window, are often experiencing something called maladaptive daydreaming.

    Expert · TikTok · spoken

  • You don't have as much competition as you think you do, because most people will give up before they even try, and out of the people that try, most of them will give up after a couple of weeks of not seeing results

    Hot Take, Expert · TikTok · spoken

  • I wish someone told me this sooner: you will be rewarded in the highest form when you just do. It's never about perfection or how hard you try, it's just about your decision to show up as you are.

    Expert, Personal · TikTok · spoken

  • High achiever who can't stop overeating?

    Expert · TikTok · on-screen text

  • If you're super driven, high-achiever, but you struggle with overeating, binging, stress-eating, and you intellectually know what to do, you don't wanna do this, but you feel like your body is not cooperating, this is why.

    Expert, Call Out · TikTok · spoken

  • This is one of the prettiest things you can do to your face and it literally takes 5 seconds. This immediately makes everyone look prettier.

    Expert · TikTok · spoken

  • Finding hot girl audios so you don't have to!! Pt. 28

    Expert · TikTok · on-screen text

  • 2 sneak attack ways to build connection with anyone

    Expert, Suspense · TikTok · on-screen text

  • Here's the secret that rich people understand that if you ever wanna get out of the struggle, you need to understand as well

    Suspense, Expert · TikTok · spoken

  • WHY INCREASING MY PRICES MADE SALES EASIER

    Expert, Suspense · TikTok · on-screen text

  • If you suck at taking photos, here's a super quick tutorial on how to take better photos in general or for social media

    Expert · TikTok · spoken

  • Here's the highest paying remote job you can do from anywhere. No degree, no experience, and no social media following required (and you can do it in 1-3 hours/day).

    Suspense, Expert · TikTok · spoken

  • Things I don't wanna see in your resume in under a minute (as a recruiter)

    Expert, Call Out · TikTok · spoken

  • Things on a resume that typically won't pass an ATS

    Suspense, Expert · TikTok · on-screen text

  • Fun fact: People think that the water filter systems, like in the shower heads in your shower, are filtering hard water - they're not. They're just filtering the heavy metals and the chlorine out, but the water is still hard.

    Expert · TikTok · spoken

  • If you've ever wanted to play a witchy game that's less cartoon-y and a little bit more realistic, REKA is the perfect game for you.

    Expert · TikTok · spoken

  • This is how I slay every single one of my launches. I've owned a drop based business model for about 3 years now, and I feel like I've cracked the code (at least with my audience) on how to gear up for a launch

    Humble Brag, Expert · TikTok · spoken

  • 5 ChatGPT Prompts That Feel Like Cheat Codes For Life 🤯

    Expert, Suspense · TikTok · on-screen text

  • Here are 3 simple tips to unlock chatGPT genius mode, and all you have to do is append each of these things in the end of your prompt and it's gonna be 10x better

    Expert · TikTok · spoken

  • 3 simple tips to unlock ChatGPT genius mode... 🧠🧠

    Expert · TikTok · on-screen text

  • The most important thing I tell anyone starting their haircare journey is to find their hair porosity. It's the same thing as knowing your skin type so you can buy products for your skin, you gotta know your hair porosity as well so you can buy products for your hair type.

    Expert · TikTok · spoken

  • I'm gonna be sharing my entire, very in-depth haircare routine with you guys, split into 3 parts: pre-wash, washing, and post washing.

    Expert · TikTok · spoken

  • I'm about to show you how to soothe your thoughts around any subject in your life that's currently stressing you out, to a point where you become so unbothered about it that you just naturally begin to allow the manifestations and the circumstances that you prefer

    Expert · TikTok · spoken

  • If you're a woman and you're looking to lose body fat and build muscle, here's what your meals should look like for breakfast, lunch and dinner. And as always I would suggest grabbing a piece of paper, because you might wanna take some notes

    Expert · TikTok · spoken

  • Act Like It First Then Your Brain Follows

    Expert · TikTok · on-screen text

  • Lash techs, have you ever wanted to get your classic sets looking super full, but you just can't for some reason? Well then I got you because this video is all about how you're gonna get your classic sets looking super full

    Expert, Suspense · TikTok · spoken

  • Easy cluster lash map for beginners 🙌😍

    Expert · TikTok · on-screen text

  • Hooded eyes? The problem isn't your eye, it's the curl

    Expert · TikTok · spoken

  • This is how you're gonna avoid droopy eye territory

    Expert · TikTok · spoken

  • Things I refuse to do as a nail tech

    Call Out, Expert · TikTok · spoken

  • What a lamination should look like in 2025

    Expert · TikTok · on-screen text

  • Brow stain is the number 1 service that keeps me booked and busy every single day, and I'm showing you exactly how to do it

    Humble Brag, Expert · TikTok · spoken

  • If your makeup looks pretty in person, but it's not showing up on photos, you are a 100 percent not layering your makeup properly. I'm a makeup artist and I know how frustrating it can be. So this routine has been perfected to actually have your makeup show up like a professional makeup artist did your makeup. In every single photo you take I want you to feel like you absolutely ate and slayed that photo.

    Expert, Call Out · TikTok · spoken

  • makeup that enhances, not distracts 🤌

    Expert · TikTok · on-screen text

  • The only PILATES routine you need to do to see results 🌸✨🐻🌹

    Expert · TikTok · on-screen text

  • Here are a few things I would NOT eat if I was trying to focus on my gut health in 2025

    Call Out, Expert · TikTok · spoken

  • if you have dark brown hair you may want to go chestnut brunette for fall

    Expert · TikTok · on-screen text

  • Psychological ASMR Trick for sleep (updated version)

    Suspense, Expert · TikTok · on-screen text

  • So you're wondering how I get crisp high quality videos? Yes, I can help! What I'm gonna do is show you my exact setup and my export settings

    Expert · TikTok · spoken

  • 4 sound effects you've definitely heard of, but might not know how to use

    Expert · TikTok · spoken

  • Do you wanna know why some videos make you stop scrolling, while others don't? I'm gonna show you the exact formula in less than 60 seconds

    Expert · TikTok · spoken

  • If you have a bunch of built up stress, it's all gonna be gone by the end of this video. If you don't believe me just watch - you'll be completely relaxed by the end

    Expert, Suspense · TikTok · spoken

  • glow up 101: lower your cortisol levels

    Expert · TikTok · on-screen text

  • 5 proven ways to regulate your cortisol levels 🧠❤️✨

    Expert · TikTok · on-screen text

  • Here are 5 proven ways to regulate cortisol levels, whether you struggle with high cortisol levels, low cortisol levels, imbalanced cortisol levels - it's all rooting back to a dysregulated nervous system, and these 5 practices, I know will be life changing for you.

    Expert · TikTok · spoken

  • HAIR TRANSFORMATION CONSULTATION + RESULTS

    Expert · TikTok · on-screen text

  • If I had to invest my first $100 in the stock market again, this is exactly what I would do as somebody who makes more money than 90% of the finance bros you've ever met

    Expert · TikTok · spoken

  • This is what $2.2 million dollars gets you in downtown Chicago right now

    Expert · TikTok · on-screen text

  • If you have a fear of being seen, then it's probably not because you're not confident, it's probably because you didn't get a chance to completely build a solid identity, and I'm gonna show you exactly how this is formed in childhood and what kind of outcomes it leads to in adulthood

    Expert · TikTok · spoken

  • Since everyone thinks good editing is complicated, I'm gonna show you that it's just three tools: fonts, overlays and keyframes - the holy trinity of editing

    Expert · TikTok · spoken

  • Here are three things to up level your finances in 2026 (number three is probably the most important but the hardest one to do)

    Expert · TikTok · spoken

  • Just in case your mom didn't teach you!

    Expert · TikTok · on-screen text

  • One thing that more people need to know about SEO in 2026 is that blogging is often a complete waste of your time; You could have a blog post that ranks #1 for something that's searched thousands of times a day, and you still wouldn't get any traffic

    Call Out, Expert · TikTok · spoken

  • I'm solo building a solo startup from scratch and letting the internet decide whether it lives or dies.

    Personal, Suspense · TikTok · spoken

  • Hi, my name is Alexa. I'm 27 years old, and I just quit my job to build a cooking app that I believe will be bigger than Uber Eats. Welcome to Sizzle.

    Personal · TikTok · spoken

  • If you're seeing this, you're gonna make it. I know you're gonna make it

    Personal · TikTok · spoken

  • I now understand why you cannot replace a wind breaker with a rain coat

    Personal · TikTok · on-screen text

  • I used to always film vlogs and they would flop... i'm like no... ok, nobody's interested, ok cool. BUT THEN, I saw this girl, I really wished I saved the video, but if this is you - show yourself

    Personal · TikTok · spoken

  • When you meet someone who has the real thing, you're like, oh, that's it - that's what charisma means

    Personal · TikTok · spoken

  • Work was *very* stressful today... but you came home to nothing but peace.

    Personal · TikTok · on-screen text

  • Hi, my name is Lily, I'm 26 years old, and I just quit my job to build and app that was inspired by a terrible break up I went through 2 years ago

    Personal · TikTok · spoken

  • I was on a mountain in Japan like two days ago

    Personal · TikTok · on-screen text

  • Everything in life is a reframe.

    Personal, Hot Take · TikTok · on-screen text

  • The easiest thing in life is to give up.

    Personal, Call Out · TikTok · spoken

  • Thank god I'm a girl bc how do you explain this feeling to a man?

    Personal · TikTok · on-screen text

  • My biggest red flag is feeling like I can't date anyone until I become the woman of my dreams and have everything figured out

    Personal, Hot Take · TikTok · on-screen text

  • I don't know if any other ugly woman or ugly people can relate to this experience, but my entire life I have felt inhuman or less than human

    Personal · TikTok · spoken

  • 6 weeks of using kerastase on my 👨‍🦲 bald spot

    Personal · TikTok · on-screen text

  • How do I explain to people that one of the reasons I get triggered when they start depending on me for too much is because my inner child gets angry that I had to figure it all out by myself & I feel like they should too

    Personal · TikTok · on-screen text

  • Been so busy thinking about the future, almost forgot i'm in the middle of what i used to pray for

    Personal · TikTok · on-screen text

  • Honestly the best way to use social media, if you're like a regular person, like me and you girl, is not as a business, but to use it like it is your internet scrapbook of your life

    Personal · TikTok · spoken

  • Nobody talks about how suffocating it feels to be living somewhere you know you don't belong

    Personal · TikTok · on-screen text

  • Does having soft features mean that you'll forever be bound to only being cute rather than hot?

    Personal · TikTok · spoken

  • I got engaged at 20, and got married at 21. If you're scared of marriage, this is for you

    Personal · TikTok · spoken

  • This video is gonna reach the girl who really needs to hear this. Girl, if you feel really lost right now, like you have no direction, I want you to listen to this video, I'm not even gonna use a hashtag, because you're meant to hear this.

    Personal · TikTok · spoken

  • Another day leaving my daughter I took care of every single day for 10 hours. Tf is this planet bro

    Personal · TikTok · on-screen text

  • My wife keeps telling me that I need to mix this song

    Personal · TikTok · on-screen text

  • Just wrote this hook... what DJ do you think it'd be good for?

    Personal · TikTok · on-screen text

  • I think I'm going crazy in this world, because.. sometimes I do wish I didn't know everything that I know. I look at people who live their little matrix life.. like ohh it's Annie's birthday next week, and Thanksgiving is coming up.. you know? Just the little matrix calendar, you're not questioning the purpose of life.

    Personal, Chaotic · TikTok · spoken

  • I've never felt like a pretty girl, ever. And, throughout the majority of my life, people always have had something to say about the way that I look

    Personal · TikTok · spoken

  • me tryna decide if i should go to sleep or not cause i love sleeping but i love my free time at night even more

    Personal, Chaotic · TikTok · on-screen text

  • Remember while you're doubting yourself, someone else is looking at u wondering how you do it all

    Personal · TikTok · on-screen text

  • The amount of locking in and discipline it actually takes to change your life is crazy

    Personal · TikTok · on-screen text

  • It's Cherry Chocolate Season 🍒🍫

    Personal · TikTok · on-screen text

  • I am humbled by the number of times that I have to learn this, because it is the cheat code to basically all of life but everything is energy.

    Personal · TikTok · spoken

  • I'm not sure who needs to hear this but I trust the algorithm to deliver it to the right people: if you're feeling lost, that means you're in uncharted territory, which is exactly what you've been trying to get to. It's okay.

    Personal · TikTok · spoken

  • Imagine a cozy morning with a hot cup of coffee in hand and a tray of hot soft pumpkin cinnamon rolls straight from the oven. I don't know about you, but that sounds just about perfect to me!

    Personal · TikTok · spoken

  • an insomniac's guide to sleep essentials

    Personal · TikTok · on-screen text

  • I don't know why I feel comfortable sharing this on the internet, but I'm gonna show you how terrifying I look when I go to sleep

    Chaotic, Personal · TikTok · spoken

  • Working remote makes you lose touch with reality. I've now been working remote for about a year, and I sometimes don't leave my house for WEEKS.

    Personal · TikTok · spoken

  • This is a 30 second video of me trying to convince you to get a hard water filter in your shower

    Personal · TikTok · spoken

  • When you put a water filter on your bathroom sink after realizing that's what was damaging your skin 🤌😳

    Personal · TikTok · on-screen text

  • This game looks like it's going to become one of the coziest games ever to exist

    Personal · TikTok · spoken

  • Let's talk about all of my favorite haircare products, because these are literally a game-changer if you want to have the silkiest and healthiest hair ever

    Personal · TikTok · spoken

  • Haircare products I will ALWAYS repurchase

    Personal · TikTok · on-screen text

  • 5 haircare non negotiables I do every week

    Personal · TikTok · on-screen text

  • I don't know a lot, but one of the most powerful lessons that I've learned in my life, is that if you want life stresses, struggles, and tribulations to ultimately feel a little bit easier to deal with, you have to do intentionally hard things.

    Personal · TikTok · spoken

  • the power of lashes

    Personal · TikTok · on-screen text

  • How old were y'all when your mom started letting y'all get nails? because my mom was not having that! That is not the case for my client here, she is 15 and is getting the most blinged out nails

    Personal · TikTok · spoken

  • NAIL TECH Day in The Life + prices

    Personal · TikTok · on-screen text

  • Honestly, this is probably one of my favorite glams that I've done so far (keep watching to see how I've done it)

    Personal · TikTok · spoken

  • 3 things I did and still do that helped me go from being miserable and crying about my life to now being excited and fulfilled

    Personal · TikTok · spoken

  • It's crazy how fast people's health can drastically improve when that flip switches and they stop self-sabotaging and they can fully dedicate themselves to their health

    Personal · TikTok · spoken

  • Watch this asmr crushing so my dad can pay the rent

    Personal · TikTok · on-screen text

  • What's in my bag ASMR

    Personal · TikTok · on-screen text

  • 🌿ASMR🌿 Let's open a fresh Nivea Lotion together

    Personal · TikTok · on-screen text

  • ASMR you can actually sleep to | 8 minutes of personal attention

    Personal · TikTok · on-screen text

  • Games that ruined every other game for me, they're so good that I don't know if anything else will ever come close. Which is a wonderful thing, because it's amazing to find your empire top tier games, but it's also a really sad thing, because you're like - will I ever have this feeling ever again about another game?

    Personal · TikTok · spoken

  • Here are all the games I have over 300 hours of play time in. What it says about me, I don't know, but here they are

    Personal · TikTok · spoken

  • No one prepares you for how financially vulnerable stay-at-home moms really are

    Personal · TikTok · on-screen text

  • Took me 10 years to learn this piece. You'll be scrolling on in 0.5 seconds.

    Personal · TikTok · on-screen text

  • When you have a fast mind, fast nervous system, you are naturally philosophical, you don't really buy into a lot of victimhood bullshit, and you're also highly intelligent and sensitive, a lot of nervous system and healing advice is probably not super appropriate for you, and I wanna break this down.

    Personal · TikTok · spoken

  • Story time on the month long relationship I had with a billionaire, part 1

    Personal · TikTok · spoken

  • The most successful people in the world keep this stuff a secret.

    Suspense · TikTok · spoken

  • I'm gonna say something that's gonna fuck your mind up, and you're gonna listen to me.

    Suspense · TikTok · spoken

  • 20 seconds of my husband thinking he found a glitch in the matrix

    Suspense · TikTok · on-screen text

  • I wanna play for you one of the most chilling clips I've ever heard, and just hold on and trust me, it's not that chilling until you realize what it means

    Suspense · TikTok · spoken

  • What about this one?

    Suspense · TikTok · on-screen text

  • Why does that guy look like that? Let's talk about inbreeding

    Suspense · TikTok · spoken

  • Are you nice to AI when you use it? The way you talk to AI actually changes the way it responds to you; researchers actually studied this, and the results are pretty shocking

    Suspense · TikTok · spoken

  • If I weren't able to create content anymore, one of the messages I'd absolutely wanna leave all of you with, is that you will never ever be shit on by anyone who's doing better than you.

    Suspense · TikTok · spoken

  • Let's make this viral steak sandwich

    Suspense · TikTok · on-screen text

  • Things men don't want you to know (part 11)

    Suspense · TikTok · on-screen text

  • Every single beautiful person you have ever seen in your life has this one feature, this distinctive feature that makes them so attractive

    Suspense · TikTok · spoken

  • 5 super random signs you're good looking

    Suspense · TikTok · on-screen text

  • So we're not using ChatGPT anymore? Apparently masters and PhD students were gatekeeping from us? I don't gatekeep so Imma show you guys

    Suspense · TikTok · spoken

  • I just discovered one of the biggest secrets that the system doesn't want us to know about modern day psychology and therapy.

    Suspense · TikTok · spoken

  • Don't ask me why I don't wanna have kids. Cause you're not gonna like the answer.

    Hot Take, Suspense · TikTok · spoken + on-screen text

  • IF YOURE SEEING THIS, YOU'VE BEEN TAGGED BY TIKTOK. here's how to win the game

    Suspense · TikTok · on-screen text

  • Guys it breaks my heart to say this... but the time has finally come for our next chapter. So I'm selling my shit!

    Suspense · TikTok · spoken

  • I know our videos are flopping because TikTok wants me to pay for a promotion. I just can't prove it...

    Suspense, Hot Take · TikTok · on-screen text

  • Something really strange is happening on social media right now, and I haven't seen any videos talking about it. If you've been feeling generally repulsed by social media, whether it is consuming it or creating content, you're not alone.

    Suspense · TikTok · spoken

  • This is day 6 of turning 'nice songs' into 'evil songs'

    Suspense · TikTok · spoken + on-screen text

  • If you can stick with me and hold your attention span long enough to watch this video, I promise you the concept of finding your purpose is going to seem a whole lot more achievable and attainable

    Suspense · TikTok · spoken

  • If you've ever tried to learn a language that genders its words, then I'm about to blow your mind. Like since discovering this, my entire understanding of how language works has changed.

    Suspense · TikTok · spoken

  • Athletes will go crazy for this shit

    Suspense · TikTok · on-screen text

  • watch my nose swell on a 7 hour flight (I'm 1 month post OP)

    Suspense · TikTok · on-screen text

  • When a coworker does not have a life outside of work, there will always be signs

    Suspense · TikTok · spoken

  • I feel like there's no way I'm the only person who does this, because if you think of something, somebody else has probably done it, but this is what I do every single night when I go to sleep.

    Suspense · TikTok · spoken

  • If there is only one piece of resume advice you ever take from me, please, let it be this. This is the absolute best resume hack that I can give to anyone, and I've said it a million times, but I had a hiring manager this morning tell me how much they love that we've been adding this to resumes, so reminded me I need to say it again.

    Suspense · TikTok · spoken

  • Tap water is clean?! hmm... let's test this.

    Suspense · TikTok · spoken

  • Whoever invented this technology is absolutely a genius.

    Suspense · TikTok · spoken

  • Fun games to play on your school computer 🤫🤫 Pt. 2

    Suspense · TikTok · on-screen text

  • If you're trying to lose weight, avoid or limit intake of this food (and I hate to say this, cause I enjoy this food a lot)

    Suspense · TikTok · spoken

  • Never eat these foods for breakfast if you want to lose weight fast. Here are the top 3 worst breakfasts that can destroy all your progress (the last one is something most people eat every day, so stay till the end)

    Suspense · TikTok · spoken

  • 8 things I wish I knew as a beginner in the gym

    Suspense · TikTok · on-screen text

  • If you hit legs more than 2 times a week, I have a theory - one of two scenarios are happening:

    Suspense · TikTok · spoken

  • I've been depressed my entire life, and I think we have finally figured out why

    Suspense · TikTok · spoken

  • I've been debating whether or not I should share this, but you know what, let's just do it. So here's the deal: I've got 5 ChatGPT prompts that feel so powerful it's almost like having insider knowledge.

    Suspense · TikTok · spoken

  • Depending on who you are you're either gonna think that what I'm about to show you is super cool and useful, or that it's terrifying and awful and that it just shouldn't be a thing. I think it's a little bit of both

    Suspense · TikTok · spoken

  • I literally hate myself for what I'm about to say, but this site actually feels illegal to know.. I hate that hook, but it does, and I've been gatekeeping it for so long

    Chaotic, Suspense · TikTok · spoken

  • If you wanna lose belly fat, just do this, and in three months you are going to see a huge difference

    Suspense · TikTok · spoken

  • I don't usually come across a story that genuinely scares me, but, this one does, because it involves a woman who disappears in the remote wilderness and she is presumed dead, but over the next year, multiple people have claimed to see her.

    Suspense · TikTok · spoken

  • "Can you make it look like I'm NOT wearing lash extensions?"

    Suspense · TikTok · on-screen text

  • How they came vs how they left

    Suspense · TikTok · on-screen text

  • My client's nails vs. their jobs/careers (with prices)

    Suspense · TikTok · spoken

  • Soft Foxy Eyes hack you'll wish you knew earlier

    Suspense · TikTok · on-screen text

  • If I died tomorrow, here's everything that I would want you to know as a health professional.

    Suspense · TikTok · spoken

  • Let me show you before and afters of all of my services and these transformations

    Suspense · TikTok · spoken

  • 3 common ways you're damaging your hair without knowing it

    Suspense, Call Out · TikTok · on-screen text

  • Fall asleep in 1 min 😴

    Suspense · TikTok · on-screen text

  • Cozy games that ruined every other game for me

    Suspense · TikTok · on-screen text

  • If you want to be a successful content creator, let me give you this one piece of advice that allowed me to be a content creator full time

    Suspense · TikTok · spoken

  • Imagine hearing this in the club

    Suspense · TikTok · on-screen text

  • There's a reason why you're always tired, even after 8 hours of sleep, and I'm here to tell you why.

    Suspense · TikTok · spoken

  • Have you ever wondered how to get extensions that feel weightless, look completely natural, and don't damage your hair? Let me show you the secret

    Suspense · TikTok · spoken

  • Most people don't believe I use CapCut to edit my videos because they look so professional. Give me 45 seconds, I'll show you why expensive software doesn't always guarantee better results

    Suspense, Hot Take · TikTok · spoken

  • let's talk about why there's really a decline in birth rates

    Suspense · TikTok · on-screen text

  • Early humans were way more terrifying than you actually think

    Hot Take · TikTok · spoken

  • This is gonna be a hard pill for some of you to swallow, so I'm gonna hold your hands when I say this.

    Call Out, Hot Take · TikTok · spoken

  • It blows my mind that more people don't realize that today was one of the most groundbreaking days for space in history

    Chaotic, Hot Take · TikTok · spoken

  • 6 months. that's it.

    Hot Take, Call Out · TikTok · on-screen text

  • Just had a friend buy his plane ticket on his phone. That's a laptop purchase. Someone back me up.

    Chaotic, Hot Take · TikTok · spoken + on-screen text

  • Not a lot of people talk about this, but there are two words that were created to keep you in a box and keep you stuck in life

    Call Out, Hot Take · TikTok · spoken

  • Little white lies = charisma

    Hot Take · TikTok · on-screen text

  • If I had to dethrone Alex Hormozi as the "view leader" of the business niche, I would do these 3 steps

    Hot Take · TikTok · spoken

  • Your customer does not need education. Yes, you heard that right. The very thing that you think is adding value, is actually pushing your customers away. Let me break this down for you.

    Hot Take, Call Out · TikTok · spoken

  • Anyone who is sleeping after 11pm is literally killing themselves..

    Hot Take, Chaotic · TikTok · spoken

  • The biggest mistake in your life is the way that you're speaking though.

    Hot Take · TikTok · spoken

  • People who play racket sports live longer than everybody else.

    Hot Take · TikTok · spoken

  • I put fitness in front of business every day.

    Hot Take · TikTok · spoken

  • I do not know who's supposed to hear this today, but you're not supposed to love me in your love language. You're supposed to love me in mine, and I'm supposed to love you in your love language.

    Hot Take · TikTok · spoken

  • I am telling you the more you create, and the less you consume, opportunities will be knocking on your door like it's Christmas every day

    Call Out, Hot Take · TikTok · spoken

  • The new instagram update is going to ruin relationships, because instagram is coming for you. They're coming for you and your relationships a 100%

    Hot Take · TikTok · spoken

  • Food addiction is so real, and I will debate with anyone. It can be as bad as being addicted to crack, deadass

    Hot Take · TikTok · spoken

  • Are you overthinking or are they... underthinking?

    Chaotic, Hot Take · TikTok · spoken

  • This video might be a little bit too much for some people - but it's not for them, it's for you. I think you should dream bigger.

    Hot Take · TikTok · spoken

  • the way to truly relax and have fun in life, and I will die on this hill, is to have diabolical trust within the universe, or god, or a higher power - whatever you believe in, that you are taken care of.

    Hot Take · TikTok · spoken

  • a convo yall not ready to have is that the p word is cheating

    Hot Take · TikTok · spoken

  • Your life feels out of whack because you're basically raw dogging it. You cannot fix what you don't measure, so let me show you how to measure it

    Call Out, Hot Take · TikTok · spoken

  • I think it's wraps for the internet. I'm gonna be honest. I think the internet as we understand it is going to cease to exist in the relative to near future.

    Hot Take · TikTok · spoken

  • Our generation is literally fucked. If you're under the age of 25 and you wanna be successful, stop scrolling because this is really all it takes to be successful in today's world, because the competition is getting smaller and smaller.

    Call Out, Hot Take · TikTok · spoken

  • It's not normal to be overweight, and I say this with the utmost kindness and as much gentleness as humanely possible.

    Hot Take · TikTok · spoken

  • I hope that this is the very last time that I'm inspired to speak on this subject matter, but if you're a woman and you're currently on dating apps, such as Hinge, Bumble - get out of this video right now, and go delete them.

    Call Out, Hot Take · TikTok · spoken

  • Ok, living in Germany is just not for everyone, ok? And it's not what you think

    Hot Take · TikTok · spoken

  • "A FRIEND" who watches everything but engages with nothing = A HATER

    Hot Take · TikTok · on-screen text

  • Having a nice body is just the most unspoken silent flex you can fucking have, because it's a silent way to display certain character traits.

    Hot Take · TikTok · spoken

  • Unpopular opinion: being forced to post on Tiktok every single day because Tiktok is like some dramatic ex-girlfriend that gets pissed off at you if you don't text her every day, is very irritating

    Hot Take · TikTok · spoken

  • I speak on behalf of men when I say this... if we like another girl's post, it's not cause our thumbs slipped. It's cause we like what we saw.

    Hot Take · TikTok · spoken

  • Call me crazy but I've never felt chicer than with my short bare nails

    Hot Take · TikTok · spoken

  • Stop being worried about being judged by the most basic humans ever

    Hot Take, Call Out · TikTok · on-screen text

  • I think we are currently witnessing the real time millenification of gen z

    Hot Take · TikTok · spoken

  • People who travel too much hate their lives

    Hot Take · TikTok · on-screen text

  • Lowering your prices is the worst strategy to increase sales; instead, do what big brands do.

    Hot Take · TikTok · spoken

  • Two reasons why blended families don't work.

    Hot Take · TikTok · on-screen text

  • I don't know who needs to hear this, you do not need to be in the gym more than 4 times a week. And honestly, I would say three times is more than enough.

    Hot Take · TikTok · spoken

  • I'm waiting for the day that people realize that in order to become disgustingly educated and self-aware, you need to read fiction books

    Hot Take · TikTok · spoken

  • Rule #1 for losing body fat, and keeping it off, and building and maintaining muscle - eat a bigger breakfast than you think you need to

    Hot Take · TikTok · spoken

  • Frequent PFP Change = Internal instability

    Hot Take · TikTok · on-screen text

  • People think I'm insane for saying this but the only way to live a truly full life as an adult is to start making decisions as if both your parents are dead

    Hot Take · TikTok · spoken

  • Your lash extensions are probably aging you, and I'm saying this as a lash tech

    Hot Take · TikTok · spoken

  • I think one of the biggest misconceptions with getting a brow lamination is that you have to still style your brows, like they're gonna fall perfectly where you want them to be, and it's not the case

    Call Out, Hot Take · TikTok · spoken

  • do you know who will survive a zombie apocalypse or the end of days? the pilates girls

    Chaotic, Hot Take · TikTok · spoken

  • Unpopular opinion: mat Pilates is harder than reformer pilates

    Hot Take · TikTok · on-screen text

  • "The Pilates body" is not the reality. I am a Pilates instructor and I do Pilates 30 hours/week, I don't look like this. And now I will tell you why you won't either

    Hot Take · TikTok · spoken

  • This is an ASMR video you can actually fall asleep to

    Hot Take, Humble Brag · TikTok · spoken + on-screen text

  • I hate when pretty girls who don't post themselves complain about being broke. If you would just pick up the camera, do a little quick 1-2 1-2 video, and post yourself on the internet, you will have model agencies, brands, swimming to your comment section.

    Hot Take · TikTok · spoken

  • If this doesn't motivate you, I don't know what will, but y'all better start posting on social media because there's no competition.

    Call Out, Hot Take · TikTok · spoken

  • I will say this again and again until we all collectively get this through our heads: people who lack accountability & self-reflection and cannot find their own peace will feel the need to destroy yours

    Hot Take · TikTok · spoken

  • I don't know who the f*ck needs to hear this one today, but I don't think you truly understand how good your life is going to get when you just start doing the things that you know that you need to do in order to get yourself to the next level

    Hot Take, Call Out · TikTok · spoken

  • Not every business has to be sexy, some of the most boring businesses have made people millions and millions and millions. Let me show you 3 businesses that you probably walk past every single day that could buy you your financial freedom

    Hot Take · TikTok · spoken

  • most athletes have a belief problem and don't even realize it

    Hot Take · TikTok · on-screen text

  • I hate that no one tells you that getting better feels like you're getting worse

    Hot Take · TikTok · spoken

  • Record your life!! and get paid!

    Chaotic · TikTok · spoken

  • For the next 30 days I need you to be as delusional as possible.

    Chaotic · TikTok · spoken

  • Vibes in Chile 😂🇨🇱

    Chaotic · TikTok · on-screen text

  • Do you know the girl who is on Tiktok and is really pretty and she literally has a billion views on her videos and she barely does anything? she barely even talks, she just looks pretty

    Chaotic · TikTok · on-screen text

  • "Show me the reason you have no money"

    Chaotic · TikTok · on-screen text

  • Someone take my phone away 😭

    Chaotic · TikTok · on-screen text

  • I dare you find me a better home for under 1 million in Houston, Texas

    Chaotic · TikTok · spoken

  • LA WHAT THE F**K IS THIS ENERGY

    Chaotic · TikTok · on-screen text

  • How do I explain to tomato haters that this is my snack when I'm back in Ukraine?

    Chaotic · TikTok · spoken

  • I honestly can't be the only one experiencing this but are you ever at work, and they're coming at you for something and quite literally you're like "I literally don't care"

    Chaotic · TikTok · spoken

  • I'm jealous of people that can fall asleep fast. Like nothing's on your mind? ...at all?

    Chaotic · TikTok · spoken

  • Being sensitive is so embarrassing like how am I supposed to tell you I'm upset just because your energy felt a little off and it made me feel unwanted

    Chaotic · TikTok · on-screen text

  • I'm not allowed to share this but my HR friend revealed the ONLY resume format that survives the 2025 job market

    Chaotic · TikTok · on-screen text

  • When I'm actually locked in fr I deadass become asexual

    Chaotic · TikTok · on-screen text

  • "A song in Russian can never be a global hit". Me: "U sure?"

    Chaotic · TikTok · on-screen text

  • Shoutout to the man that helped me decenter men at 22 instead of at 40 with kids

    Chaotic · TikTok · on-screen text

  • i wish we could put running fan accounts on our resumes bc wdym i have no experience when i was literally a social media manager, editor AND news outlet at 13

    Humble Brag, Chaotic · TikTok · on-screen text

  • When the deadline is dangerously close and I finally manage to build up enough stress to start working on the assignment. (I had 2 months!!)

    Chaotic · TikTok · on-screen text

  • I use my PhD thesis as a coffee table book, we ain't the same

    Chaotic, Humble Brag · TikTok · on-screen text

  • Literally nothing is more humbling than having the realization I have probably thought about a man more times than he has ever thought.

    Chaotic · TikTok · spoken

  • So what stage of capitalism is this lol

    Chaotic · TikTok · on-screen text

  • can we all start normalizing going out on a Wednesday pls xxx

    Chaotic · TikTok · on-screen text

  • rather be stressed from pursuing our dreams than some guy's underdeveloped frontal lobe

    Chaotic · TikTok · on-screen text

  • I can't f*cking stand when somebody's like "oh, that's your half sister" or "that's your half brother". WTF do you mean my half sister or my half brother? My sister is my sister and my brother is my brother!

    Chaotic · TikTok · spoken

  • The Korean babes are living in 3026

    Chaotic · TikTok · on-screen text

  • Everyone shut up I just unlocked my new 2026 aesthetic

    Chaotic · TikTok · on-screen text

  • ASMR wax cracking desserts *but it's clay AND slime*

    Chaotic · TikTok · on-screen text

  • Wax Squishy Cleaning! *wax peeling asmr*

    Chaotic · TikTok · on-screen text

  • GUYS IVE MADE THE MOST IMPORTANT STEAM DISCOVERY OF ALL TIME !!!

    Chaotic · TikTok · on-screen text

  • This video is for the girlies who love dark cozy games, and if you're not one of them, keep scrolling

    Chaotic · TikTok · spoken

  • The day you pick up the brown lip liner is the day that your full baddie potential is unlocked

    Chaotic · TikTok · spoken

  • me in a relationship ignores red flags and forgives the unforgivable me single: I don't like how he says yogurt

    Chaotic · TikTok · on-screen text

  • I know I'm late to the party, and boy, do I hate to be late to a good party, but I'd love to tell you what I'm angry about today. I just watched Christian Williamson on Diary of a CEO talk about how there are more childless women under 30 than ever. You know it takes two to tango, right?

    Chaotic · TikTok · spoken

  • RIP back pain

    Call Out · TikTok · on-screen text

  • I don't get how one vegetable can mess you all up so much

    Call Out · TikTok · spoken

  • This is why restaurant chicken thighs are better than yours

    Call Out, Humble Brag · TikTok · spoken

  • Walk away from anyone or anything that gives you bad vibes. There's no need to explain yourself. There's no need to feel bad about it. This is your life.

    Call Out · TikTok · spoken

  • You need to stop whatever you're doing because Netflix just dropped a brand new series and it honestly might be one of the best shows of the year, and it's based on a real story.

    Call Out · TikTok · spoken

  • The problem isn't that you're not photogenic or awkward, the problem is that people taking the photos of you don't know how to take your pictures. So send this video to your friends, to your boyfriend, whoever is taking your pictures, because I'm gonna teach you the basics of taking phenomenal iPhone pictures of your friends so that they'll love you even more.

    Call Out, Humble Brag · TikTok · spoken

  • LET'S CALL OUT THE BIGGEST LIES IN BLENDED FAMILIES 🫡

    Call Out · TikTok · on-screen text

  • If you want to lose weight, don't eat this food!

    Call Out · TikTok · on-screen text

  • Brow artist tip: always remind your clients to not look up while waxing!

    Call Out · TikTok · on-screen text

  • Mistakes you're making in your Pilates/barre form!

    Call Out · TikTok · on-screen text

  • Stop being scared of Instagram. 15,000 followers. 90 days. Here's how we're gonna do it

    Call Out · TikTok · spoken

  • A word of advice to all my young men out there: do not listen to a single word these red pill douchebags say. They do not embody masculinity, they embody insecurity.

    Call Out · TikTok · spoken

  • If this isnt your sign to start posting, idk what is

    Humble Brag · TikTok · on-screen text

  • rich because I've seen this with my own eyes

    Humble Brag · TikTok · on-screen text

  • 3 years of back progress in 30 seconds

    Humble Brag · TikTok · on-screen text

  • Omg dude I'm 25 years old and I'm making $12K being in Aruba, right now. Like I can't make this shit up.

    Humble Brag · TikTok · spoken

  • No matter who's taking my picture, they always come out good, because I have this little phone trick that I teach everybody, so if no one I know is there to take a picture of me, I'm like "take my phone, do this" and no matter what I get at least one good picture

    Humble Brag · TikTok · spoken

  • Every night I sleep 8 hours and it takes me seconds to pass out. Here are 8 tips for a good night sleep

    Humble Brag · TikTok · spoken

  • HOW TO SLAY A LAUNCH

    Humble Brag · TikTok · on-screen text

  • I put heat on my hair almost every day and my hair is the healthiest it's ever been, so I'm gonna show you guys how I repair my hair every single month (I swear this haircare routine literally works like magic)

    Humble Brag · TikTok · spoken

  • Watch me give her a hyper realistic brow tattoo

    Humble Brag · TikTok · on-screen text

  • Watch me SLAY this shade match for my client 👏

    Humble Brag · TikTok · on-screen text

  • Using extensions to add highlights and dimensions instead of using bleach >

    Humble Brag · TikTok · on-screen text

  • No because once I started doing this I never went back..

    Humble Brag · TikTok · on-screen text

  • POV: you open my camera roll

    POV · TikTok · on-screen text

  • POV: you and dad decided to lock tf in

    POV · TikTok · on-screen text

  • POV: you didn't give up and went viral with one faceless video and just signed your first 4 figure brand deal without a 10k media team or hours of editing 😭😭😭

    POV · TikTok · on-screen text

  • POV: bullying from the internet is just a free beauty consultation

    POV · TikTok · on-screen text

  • POV: Hearing my mix for the first time

    POV · TikTok · on-screen text

  • pov: you planned on having a chill night, but one of you soft launches the idea to go clubbing

    POV · TikTok · on-screen text

  • POV: you're the office baddie hired to do nothing but serve face

    POV · TikTok · on-screen text

  • POV: it's monday evening, you feel lonely so you go on a solo date to the cinema

    POV · TikTok · on-screen text

  • pov: it's Saturday night in london and you're upstairs at a hidden jazz club in soho ✨🎷

    POV · TikTok · on-screen text

  • pov: you never have to worry when you're in my makeup chair 🫡💄

    POV · TikTok · on-screen text

  • pov everyone is finding out chatgpt is giving out fake citations & sources but i'm safe because i'm an academic weapon and only use mindgrasp for my sources because it is actually RELIABLE and i can't risk that degree

    POV · TikTok · on-screen text

  • POV: Anime lashes that pass the "clean girl" test ✨

    POV · TikTok · on-screen text

  • Pov: you couldn't find asmr where they actually touch your face so you made it yourself

    POV · TikTok · on-screen text

  • POV: you've been gaming all night and you hear your alarm for work go off

    POV · TikTok · on-screen text

  • POV: the hardest puzzle game ever 😭😭

    POV · TikTok · on-screen text

  • POV: you finally found a hairdresser that will get you exactly the volume that you want

    POV · TikTok · on-screen text

TikTok hook patterns, with real examples

Pick the pattern that fits what your video delivers, then copy its structure.

PatternHow it worksExample from the libraryStyle
Self-diagnosisDescribes the viewer so precisely they think "is this me?""If you're the friend that eats super healthy but you don't FEEL super healthy, this is for you"Suspense
Insider secretPromises something people in the know don't usually say"Here's something I would tell you as a hair stylist if I knew you wouldn't get offended (I might ruffle some feathers with this one)"Suspense
"The algorithm sent you"Talks as if TikTok picked this viewer on purpose"If you're young and you're gonna be successful (which you probably are, since the algorithm put this on your screen), this is the most important lesson I can leave you with"Expert
Bold reframeStates a number or belief and flips it in one line"$30K a month is not rich"Hot Take
Open loopStarts a story and holds back the ending"So here's a quote I'm gonna remember until the day I die"Suspense
Anti-hookAdmits the video might not be for everyone"A terribly long video that might change everything for you"Suspense
Self-aware overshareAdmits something specific and a bit embarrassing"I give up. I cannot be nonchalant. I'm very chalant. I care. In fact, I care too much!!"Chaotic

TikTok hook tips

  • Lead with the hook. No "hey guys", no logo, no warm-up. The first word and the first frame are the hook.
  • Say it and show it. Speak the hook and put it on screen as text, so it lands with the sound on or off.
  • Write for strangers. TikTok says follower count isn't a direct factor in what it recommends on For You (TikTok Newsroom). Your hook has to make sense to a stranger mid-scroll who has never heard of you.
  • Earn the watch-through. TikTok says finishing a longer video is a strong sign of interest that gets more weight than weaker signals (TikTok Newsroom). Only promise what the video delivers.
  • Name your viewer. 23 TikTok hooks in this set open with "If you". The specific ones name an age, a habit or a contradiction, like "If you're the friend that eats super healthy but you don't FEEL super healthy, this is for you".
  • Sound like yourself. Chaotic and Personal hooks read like you're talking to a friend. There are 43 Chaotic and 65 Personal TikTok hooks here if that's your voice.
  • Check the first seconds. TikTok's video analytics show how long viewers watched and the average watch time (TikTok Newsroom). If many leave in the first seconds, try a new hook on similar content. More in average watch time on TikTok and Reels.

Fill-in TikTok hook templates

  • "If you're [positive trait] but you struggle with [contradicting problem], this is why"
  • "If you're the [type of person] who [does X] but doesn't [get expected result], this is for you"
  • "Here's something I would tell you as a [profession] if I knew you wouldn't get offended"
  • "This video is gonna reach the [specific person] who really needs to hear this"
  • "[Common belief]? That's not the full story"
  • "This is gonna be a hard pill to swallow, so [softening phrase]"
  • "If I [dramatic scenario], here's everything I'd want you to know as a [your expertise]"
  • "[Number] seconds of [unexpected situation]"
  • "A [negative quality] video that might [positive outcome]"
  • "I give up. I cannot be [expected trait]. I'm very [opposite]"

Browse TikTok hooks by style

Expert (97) · Suspense (72) · Hot Take (67) · Personal (65) · Chaotic (43) · Call Out (40) · Humble Brag (22) · POV (16)

Looking for Reels? See Instagram hooks. Want a video clip in front of your hook? Browse transition hook clips. All 589 hooks: hook examples. Why do these patterns work? See viral hooks 2026, and why they work.

Hooks by profession: makeup artists, tattoo artists, Pilates instructors, video editors, hair salons, photographers and real estate agents.

Write TikTok hooks for your topic

Got the video but not the opener? Pick TikTok in the Hook Generator, choose a style, and get three hook angles for your topic, spoken or as on-screen text. Expert, Chaotic, Hot Take and Personal are free.

Hook Generator

Questions

How do you do a hook on TikTok?

Put it in the first line and the first frame. Say the hook right away, show it as on-screen text, and start on the most interesting moment of the video. For the full method, see how to write a hook for TikTok and Reels.

How long should a TikTok hook be?

There's no official length. In this library the median TikTok hook is 17 words, and 89 of the 346 are 10 words or fewer. Keep it short enough to land in the first few seconds, and front-load the most interesting word.

Should a TikTok hook be spoken or on-screen text?

Both work. In this set, 201 hooks are spoken and 140 are on-screen text. If you can, do both: say it, and put the same line on screen for anyone watching with the sound off.

What's the difference between a hook and clickbait?

A hook makes a promise the video keeps. Clickbait makes a promise the video breaks. If the payoff isn't in the video, change the hook, not the video.

How do I know if my TikTok hook is working?

Look at how long people watch. TikTok's video analytics show how long viewers watched and the average watch time. If many drop in the first seconds, test a different hook on similar content and compare.