15 short-form video ideas for coaches and consultants about the business of coaching, not motivational quotes: discovery calls, pricing conversations, honest income breakdowns. Each comes with a hook starter, a CTA and a note on why it works and how to film it, ready to turn into hooks or a full script.
Coaches & Consultants video ideas
The discovery call question that filters out bad-fit clients
Coaches & Consultants
Hook: “There's one question I ask on every discovery call that filters out bad-fit clients immediately.”
CTA: “Comment 'question' and I'll share it.”
Why it works: Coaches who take calls with bad-fit prospects lose time, so one filtering question is something they can use on their next call.
How to film it: Talk to camera, set up the problem in one line, reveal the question on screen, and explain what a bad-fit answer sounds like.
A realistic breakdown of my first year of coaching income
Coaches & Consultants
Hook: “Here's a completely honest breakdown of what I actually made in my first year coaching.”
CTA: “Comment if you want the month-by-month version.”
Why it works: Aspiring coaches want to know what a first year really looks like, so a breakdown with costs as well as revenue shows more than a polished income claim does.
How to film it: Talk to camera with a simple on-screen chart of your own figures, include costs as well as revenue, and don't present your results as typical or guaranteed.
The exact words to handle 'I need to think about it'
Coaches & Consultants
Hook: “Here are the exact words I say when a prospect tells me they need to think about it.”
CTA: “Want the full script? Comment 'script'.”
Why it works: Coaches hear this objection on sales calls, so a reply they can use word for word is useful right away.
How to film it: Act out the moment as a short role-play, put your exact reply on screen, and keep the tone respectful rather than pushy.
Why your free content isn't converting to paid clients
Coaches & Consultants · Locked
The onboarding mistake that leads to client churn
Coaches & Consultants · Locked
Why 'niching down' scared me, and why I did it anyway
Coaches & Consultants · Locked
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Questions
What should coaches and consultants post to get clients?
Teach what you are hired for in small, specific pieces, like the discovery-call question you always ask or the mistake you see in every new client, and show your process, not just results. End each video with one next step. Our hook examples for business coaches cover the opening line.
Am I giving away too much for free?
Rarely. Free content shows people how you think; clients still pay for the plan applied to their situation, the accountability and the speed. Share your frameworks openly and keep the personalised work for clients.
Should coaches post on LinkedIn or Instagram?
Go where your buyers already spend time. Business, executive and B2B consulting clients are easiest to reach on LinkedIn; life, wellness and creative coaching audiences lean toward Instagram and TikTok. Many coaches film once and adapt the post for both.
Can I share client results and income numbers?
Yes, if they're true, you have the client's permission and you can back them up. Don't present an unusual result as typical: if one client doubled their revenue, say what most clients see. In 2021 the FTC warned coaching and business-opportunity sellers specifically about unproven earnings claims.