Hooks for content creators: 77 real examples

When your audience is other creators, a tired hook gets spotted fast. These are 77 hooks from creators whose topic is the creator job itself: growing an account, going viral, platform updates and the business side of creating. 42 are from TikTok, 21 from LinkedIn and 14 from Instagram. Steal the shape and change the words: keep the structure (the number, the promise, the twist) and swap in your own topic.

Hooks by style

Hooks are grouped by style. All 77 come from Captain Hook's library of 761 classified real hooks. The library has no view counts, so treat every hook as a draft to adapt. None comes with a guarantee. Each card shows the platform and whether the creator said it out loud or put it on screen as text. LinkedIn hooks are written post openers.

Expert hooks (31)

Positions you as the authority. More Expert hooks

  • Instagram Edits is officially here and it is so much more than just a video editing app, so here's my full report and everything you need to know

    Expert · Instagram Reels · spoken

  • How to go viral in less than a week

    Expert · TikTok · on-screen text

  • Raw TikTok advice from a dude with nothing to sell

    Expert · TikTok · on-screen text

  • TikTok already knows what your niche is and this is how to find out yours in 30 seconds

    Expert · TikTok · spoken

  • The sauce on going viral in under 17 hours!!!

    Expert · TikTok · on-screen text

  • This brand is proof that it's the creative that drives a cult following, not necessarily the product.

    Expert · TikTok · spoken

  • This guy got over 200K followers in 30 days, just by speaking his mind - and it's all because of two simple strategies that you can steal

    Expert · TikTok · spoken

  • 7 visual hooks to get you more views

    Expert · TikTok · on-screen text

  • Don't move because I'm about to show you how I pulled off this effect

    Expert · TikTok · spoken

  • I recently discovered a hyper-effective LinkedIn post strategy. And today, I'm gonna let you steal it.

    Expert · LinkedIn · post opener (text)

  • Just a quick shout out to content creators! If you see less impressions and lower reach, it's probably not just you.

    Expert · LinkedIn · post opener (text)

  • Calling all instagrammers under 10K! you wanna get to 10k? here's what we're gonna do.

    Expert · Instagram Reels · spoken

  • If you give me like 3 minutes I will remove the blocks you have surrounding posting content on social media

    Expert · TikTok · spoken

  • I analyzed 100 videos from business owners. 97 of them started the exact same ways, and it is the reason why your views look like this.

    Expert · Instagram Reels · spoken

  • 10 negative hooks that will go disrespectfully viral in 2025

    Expert · Instagram Reels · on-screen text

  • This video gets views. But this one, gets sales.

    Expert · TikTok · spoken

  • 4 uncommon tips that helped me grow from 0-7k followers in 6 weeks

    Expert · Instagram Reels · on-screen text

  • 7 Linkedin marketing tools I can't live without

    Expert · LinkedIn · post opener (text)

  • If there is one thing in this life that I can guarantee, is that you will get more opportunities when you become visible. Visibility equals opportunities. Visibility equals outcomes.

    Expert · TikTok · spoken

  • 3 ways I can tell IMMEDIATELY if someone is NOT 🚫 going to grow on TikTok 📈

    Expert · TikTok · on-screen text

  • Here's my Linkedin February Strategy - REVEALED 🤯

    Expert · LinkedIn · post opener (text)

  • 90% of my post ideas come from comments. It's how I've written 6,000+ LinkedIn posts.

    Expert · LinkedIn · post opener (text)

  • After 315,000 followers, I've seen it all here. From viral trends to folks giving up too soon. This post includes some lessons I've never shared before in all my years here, so I hope you read this:

    Expert · LinkedIn · post opener (text)

  • If I was running the social media, here's how I'd make people obsessed with it

    Expert · TikTok · spoken

  • Finding hot girl audios so you don't have to!! Pt. 28

    Expert · TikTok · on-screen text

  • If you suck at taking photos, here's a super quick tutorial on how to take better photos in general or for social media

    Expert · TikTok · spoken

  • The best Linkedin strategy (it costs $0 to implement too) - invest time in other people

    Expert · LinkedIn · post opener (text)

  • So you're wondering how I get crisp high quality videos? Yes, I can help! What I'm gonna do is show you my exact setup and my export settings

    Expert · TikTok · spoken

  • 4 sound effects you've definitely heard of, but might not know how to use

    Expert · TikTok · spoken

  • Do you wanna know why some videos make you stop scrolling, while others don't? I'm gonna show you the exact formula in less than 60 seconds

    Expert · TikTok · spoken

  • Save yourself 10 months learning Linkedin and steal my 3-step writing process (I've written 750+ posts using this):

    Expert · LinkedIn · post opener (text)

Personal hooks (4)

Builds connection, feels real. More Personal hooks

  • I used to always film vlogs and they would flop... i'm like no... ok, nobody's interested, ok cool. BUT THEN, I saw this girl, I really wished I saved the video, but if this is you - show yourself

    Personal · TikTok · spoken

  • 5 reasons that make me wildly unsuccessful on Instagram... and I am ok with it

    Personal · Instagram Reels · on-screen text

  • Honestly the best way to use social media, if you're like a regular person, like me and you girl, is not as a business, but to use it like it is your internet scrapbook of your life

    Personal · TikTok · spoken

  • My most viral LinkedIn post hit 20k likes. It wasn't even close to my best work. It took me 10 mins to write it while there are posts I take 2 hours to write that get 500 likes. That's when I thought of analyzing my posts

    Personal · LinkedIn · post opener (text)

Suspense hooks (12)

Makes them watch til the end. More Suspense hooks

  • She doesn't know it yet, but here she is filming the one reel that's going to change everything for her

    Suspense · Instagram Reels · on-screen text

  • Is it possible to script a viral video in under 30 minutes while racing with 2 other content creators?

    Suspense · Instagram Reels · spoken

  • If I weren't able to create content anymore, one of the messages I'd absolutely wanna leave all of you with, is that you will never ever be shit on by anyone who's doing better than you.

    Suspense · TikTok · spoken

  • This is the only video you need to grow on Instagram

    Suspense · Instagram Reels · spoken

  • I reviewed 4,862 viral LinkedIn posts, here is what I found

    Suspense · LinkedIn · post opener (text)

  • 90% of my post ideas come from comments. It's how I've written 6,000+ LinkedIn posts. If you apply this one thing "daily", you'll never-ever have to worry about what your next post will be

    Suspense · LinkedIn · post opener (text)

  • IF YOURE SEEING THIS, YOU'VE BEEN TAGGED BY TIKTOK. here's how to win the game

    Suspense · TikTok · on-screen text

  • I know our videos are flopping because TikTok wants me to pay for a promotion. I just can't prove it...

    Suspense · TikTok · on-screen text

  • Something really strange is happening on social media right now, and I haven't seen any videos talking about it. If you've been feeling generally repulsed by social media, whether it is consuming it or creating content, you're not alone.

    Suspense · TikTok · spoken

  • If you want to be a successful content creator, let me give you this one piece of advice that allowed me to be a content creator full time

    Suspense · TikTok · spoken

  • Most people don't believe I use CapCut to edit my videos because they look so professional. Give me 45 seconds, I'll show you why expensive software doesn't always guarantee better results

    Suspense · TikTok · spoken

  • A lot of personal brand advice will set you up for failure. Here are 5 things you should ignore if you're thinking of getting started.

    Suspense · LinkedIn · post opener (text)

Hot Take hooks (10)

Sparks comments and debate. More Hot Take hooks

  • The influencer era is officially dead. We're now in the creator-founder era.

    Hot Take · TikTok · spoken

  • Don't be original. Be repetitive.

    Hot Take · LinkedIn · post opener (text)

  • Can we stop telling people that they need to upload 4-6 videos a day to go viral? That is simply not true. In this video I'm gonna teach you how to actually go viral and I hope you're gonna walk away with extremely valuable information.

    Hot Take · TikTok · spoken

  • If I had to dethrone Alex Hormozi as the "view leader" of the business niche, I would do these 3 steps

    Hot Take · TikTok · spoken

  • The new instagram update is going to ruin relationships, because instagram is coming for you. They're coming for you and your relationships a 100%

    Hot Take · TikTok · spoken

  • "You can't share 100% of your knowledge." Oh but I can. For free.

    Hot Take · LinkedIn · post opener (text)

  • Yes, you can fix your low reach on LinkedIn! (But you may not want to hear 2, 3 and 5)

    Hot Take · LinkedIn · post opener (text)

  • "A FRIEND" who watches everything but engages with nothing = A HATER

    Hot Take · TikTok · on-screen text

  • Unpopular opinion: being forced to post on Tiktok every single day because Tiktok is like some dramatic ex-girlfriend that gets pissed off at you if you don't text her every day, is very irritating

    Hot Take · TikTok · spoken

  • I hate when pretty girls who don't post themselves complain about being broke. If you would just pick up the camera, do a little quick 1-2 1-2 video, and post yourself on the internet, you will have model agencies, brands, swimming to your comment section.

    Hot Take · TikTok · spoken

Chaotic hooks (4)

Relatable messy energy. More Chaotic hooks

  • Record your life!! and get paid!

    Chaotic · TikTok · spoken

  • Do you know the girl who is on Tiktok and is really pretty and she literally has a billion views on her videos and she barely does anything? she barely even talks, she just looks pretty

    Chaotic · TikTok · on-screen text

  • I gained 5 followers in 2 months. Here's how I did it:

    Chaotic · Instagram Reels · on-screen text

  • If I see one more 19 year old posting about how they make $10K a month, I'm gonna crash out

    Chaotic · Instagram Reels · spoken

Call Out hooks (6)

Hits a nerve. More Call Out hooks

  • 80% of LinkedIn is networking backwards 🤷🏻‍♀️ People will HATE this post. But I'm calling it out regardless.

    Call Out · LinkedIn · post opener (text)

  • An editorial calendar is NOT a content strategy.

    Call Out · LinkedIn · post opener (text)

  • NO ONE goes from 60,000 followers to a million in a year organically on LinkedIn

    Call Out · LinkedIn · post opener (text)

  • I am telling you the more you create, and the less you consume, opportunities will be knocking on your door like it's Christmas every day

    Call Out · TikTok · spoken

  • Stop being scared of Instagram. 15,000 followers. 90 days. Here's how we're gonna do it

    Call Out · TikTok · spoken

  • If this doesn't motivate you, I don't know what will, but y'all better start posting on social media because there's no competition.

    Call Out · TikTok · spoken

Humble Brag hooks (9)

Shows wins without being obnoxious. More Humble Brag hooks

  • Three months ago I had 0 followers, today, I'm at 211K, I'm gonna tell you exactly how I did it

    Humble Brag · TikTok · spoken

  • If this isnt your sign to start posting, idk what is

    Humble Brag · TikTok · on-screen text

  • newbie content creator advice I'd give if I wasn't worried about hurting your feelings

    Humble Brag · Instagram Reels · on-screen text

  • I grew 1M subscribers on Youtube in 2 weeks, and here's how I did it.

    Humble Brag · Instagram Reels · spoken

  • what posting everyday does to a mfer:

    Humble Brag · Instagram Reels · on-screen text

  • My last 469 LinkedIn posts went viral. Over 2 years! Here's my year-long content strategy:

    Humble Brag · LinkedIn · post opener (text)

  • I'm doing things on LinkedIn nobody wants to do. (Here are 5 that build 7-figure businesses)

    Humble Brag · LinkedIn · post opener (text)

  • i wish we could put running fan accounts on our resumes bc wdym i have no experience when i was literally a social media manager, editor AND news outlet at 13

    Humble Brag · TikTok · on-screen text

  • 6 months ago, I started posting on Linkedin on a brand new account. Today, my not-so-new account has a community of 13K+!

    Humble Brag · LinkedIn · post opener (text)

POV hooks (1)

Pulls viewers into the scene. More POV hooks

  • POV: you didn't give up and went viral with one faceless video and just signed your first 4 figure brand deal without a 10k media team or hours of editing 😭😭😭

    POV · TikTok · on-screen text

What these 77 hooks have in common

  • 43 of the 77 hooks include a number: follower counts, days, tips. A number tells the viewer how big the payoff is before they decide to stay.
  • 31 are Expert hooks, where the creator explains how something works.
  • 43 talk straight to the viewer with "you".

Write hooks for your niche

Found a hook you like? Let the AI Hook Generator write fresh ones for your own creator topic, so you start from a draft instead of a blank screen. Pick TikTok, Instagram or LinkedIn, spoken or on-screen text, and a style. Each generation gives you three hook angles. Free to start, no card needed.

Write hooks for your niche

Get the creator hook pack

Download all 77 creator hooks as a CSV file, with the style, platform and delivery of each one. Keep them next to your content plan and filter by style or platform. The pack is free: sign in with a free Captain Hook account to download it.

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